By Azwidohwi Mamphiswana
Uber is shaking up parts of Johannesburg with its new Uber Moto service, a fast and affordable motorcycle e-hailing option aiming to cut transport costs and improve efficiency.
With fares starting at just R18, the service offers a cheaper alternative to traditional transport, easing congestion and allowing businesses to streamline logistics.
As Uber Moto rolls out on the West Rand, small businesses are already eyeing its potential.
Many entrepreneurs struggle with high delivery costs, which eat into their profit margins.
Uber Moto’s affordability could be a game changer, particularly in sectors like online retail, food services and floristry, where fast and reliable deliveries are crucial.
Uber South Africa spokesperson Cassie Jaganyi said the pilot programme aimed to close a gap in the country’s transport system.
“As Uber, our goal is to enhance mobility, create economic opportunities and contribute to reducing transport poverty in South Africa,” Jaganyi said.
“We are testing a potential solution to address first- and last-mile transportation in areas with limited transportation coverage to complement existing transport options.”
The success of the pilot will determine whether Uber Moto expands to other parts of Johannesburg and beyond. While still in the evaluation phase, it has already attracted interest from small business owners hoping to cut delivery costs and improve service delivery speed.
Mpho Ndlovu, an online boutique owner, sees Uber Moto as a potential long-term solution.
“If Uber Moto becomes a permanent option, it could significantly lower my overheads and improve customer satisfaction. Right now, I rely on expensive and slow courier services,” she said.
The cost savings stem from motorcycles’ lower fuel consumption and reduced fares.
Beyond business benefits, Uber Moto is set to create income opportunities for gig workers. If the pilot succeeds, motorbike owners can join the platform, offering a steady income while tapping into the growing gig economy.
Business analyst Kelvin Kamage views it as a job creation potential.
“Uber Moto is not just a transport option – it’s a business model,” he said.
“It offers a low-cost entry into the transport and delivery industry.”
Early adopters could gain a competitive edge, as same-day delivery becomes a key selling point, especially in e-commerce and food services where speed is crucial.
Uber South Africa has assured users that safety is a priority, with features like driver screening, emergency assistance and real-time trip tracking.
These measures are designed to give both businesses and customers peace of mind while using the service.
