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    R2.3 billion a year illicit market squeezes beauty industry

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    Intra-BRICS trade offers SA SMEs new manufacturing avenues

  • Agriculture
    Khaba wants Youth Minds Poultry Farm to turn into a commercial poultry farm producing 200,000 broilers and 10,000 eggs a month

    Start-up farmer plans to scale to 200 000 broilers a month

    Butchers face rising oxtail prices as import restrictions tighten supply. Photo: Sourced

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    Free Parks Week puts local tourism businesses in the spotlight

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    FlySafair’s new programme aims to help tourism SMEs reach wider markets and grow. Photo: Sourced

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    Limpopo MEC Tshitereke Matibe, Tourism Minister Patricia de Lille, Africa Tourism Partners CEO Kwakye Donkor and AfCFTA Secretariat Director Emily Mburu-Ndoria at ATLF 2026.

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partnership is expected to strengthen tourism, trade and
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    Deputy Minister of Trade, Industry and Competition, Zuko Godlimpi has called on SMEs to collaborate.

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Indigenous crops recognition set to unlock R12billion in economy

by Basetsana Mahapa
November 15, 2025
in Agriculture, Business
Reading Time: 3 mins read
A A
Indigenous crops like  marula are set to benefit from new government policy. Photo: Lucas Ledwaba/Mukurukuru Media

Indigenous crops like marula are set to benefit from new government policy. Photo: Lucas Ledwaba/Mukurukuru Media

With the G20 Summit shining a spotlight on sustainability and inclusive growth, South Africa’s recognition of indigenous crops stands as a tangible step in the same direction. The initiative blends tradition with innovation and gives local farmers and entrepreneurs a stronger voice in shaping the country’s green economic future.

Minister of Agriculture John Steenhuisen recently approved the inclusion of indigenous crops and medicinal plants in the list of declared agricultural products, a decision expected to unlock R12 billion in value for the local economy.

The move formally recognises crops such as marula, amadumbe, African potato and buchu, allowing their growers to qualify for government support, funding, and inclusion in formal markets.

The announcement comes at a time when the G20 is prioritising issues such as sustainable food systems, inclusive growth, and resilience to climate change.

Steenhuisen said the goal is to give dignity and opportunity to those who have long operated in the economic margins.

“With this legislative change, we are granting recognition and a path to prosperity,” he said.

Eastern Cape potato farmer Nosipho Vuthela, who runs the Gedlumhlanga Youth Co-operative in Mount Fletcher, said the initiative is a breakthrough for small producers who have struggled to access markets and financial support.

“This initiative is a game-changer for us,” she told Vutivi Business News. “With government recognition, we can access funding to expand our operations and create jobs in our community. It also allows us to explore new markets and partnerships with supermarkets and restaurants.”

Vuthela added that the move supports the G20’s emphasis on sustainability.

“We are adopting green practices like conserving water and promoting soil health,” she said. “Farming this way not only protects the environment but also creates opportunities for young people in rural areas.”

Amadumbe, a traditional root crop included in the government’s list of declared agricultural products

North West University Agricultural economist Thato Moagi said the decision reflects South Africa’s commitment to global development goals.

“The formal recognition of indigenous crops aligns with the G20’s priorities of food security and inclusive economic growth,” she told Vutivi Business News. “It opens new avenues for small-scale farmers to participate in formal trade, add value through agroprocessing, and explore export markets.”

Moagi added that while the initiative brings opportunity, small businesses still face barriers such as limited access to finance, poor infrastructure, and a lack of certification and marketing support.

Lizzy Leutlana, founder of Leutlana Trading Enterprise in Polokwane, which produces beetroot juice, said the policy means new growth opportunities for local agro-processors.

“Beetroot juice is growing in popularity because of its health benefits,” she said. “With better access to facilities and machinery, we can expand production and reach more consumers. Recognising local crops encourages people like me to innovate and build sustainable businesses.”

basetsana@vutivibusiness.co.za

 

 

Tags: G20 AgricultureGedlumhlanga Youth Co OPLizzy LeutlanaMinister of Agriculture John SteenhuisenNorth West UniversityThato Moagi
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Basetsana Mahapa

Basetsana Mahapa

Born and raised in Sehokho, Mpumalanga, and now based in Pretoria, Basetsana Mahapa is a driven journalist passionate about stories that inform, inspire, and empower. A graduate of Rosebank College and Tshwane University of Technology where further studies are currently being pursued. I bring both academic insight and practical experience to the newsroom. With a year of experience in radio as a news anchor, current affairs producer, and court reporter, Basetsana has developed a sharp understanding of how to craft stories that resonate with diverse audiences. At Vutivi Business News, coverage focuses on small businesses, entrepreneurship, agriculture, community development, and the economy areas that reflect a commitment to showcasing South Africa’s growth from the ground up. Away from the desk, a passion for photography and editing continues to shape a creative approach to journalism that blends visuals with compelling narratives.

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