An enterprising businesswoman is using technology to transform domestic work and redefine how these workers are trained, placed and protected through a smart system data-free mobile app calledÇ.
The app’s founder, Lindiwe Shibambo, is bringing professionalism, dignity and opportunity to a sector often overlooked in the digital age.
MAID4U is a licensed and accredited placement service that provides both employers and employees with a digital, legally compliant and supportive experience.
Building generational wealth through family businesses
Celebrating Five Years of Empowering SMMEs
An exclusive event for entrepreneurs
by Vutivi Business News
Shibambo, who was employed as a domestic worker, told Vutivi News that she wanted to redefine how domestic workers were trained following her experience in the sector.
“I’m a former domestic worker. After matric, I couldn’t afford university and my aunt tried to get me a job as a cleaner. I didn’t qualify, but one of her bosses offered me a job as a domestic worker and childminder,” she said.
Coming from a poor background, and raised by a single mother of seven, Shibambo recalled how unfamiliar the job was at first.
“I had never seen some of the appliances or bedding before. I arrived with low self-esteem and was even too embarrassed to admit that I didn’t know how to use a microwave.”
That experience later shaped the mission behind MAID4U, which was to ensure that no woman entered a household unprepared.
“I identified this gap in the market and built MAID4U on the foundation of skills development and job creation. I realised even with my own experience, that there is a huge gap in the market for reliable, trained and screened domestic workers,” she said.
Through the use of technology, MAID4U has been able to reach a wider audience.
By integrating smart systems and building a data-free mobile app, it helps domestic workers register for work and training at no cost.
“The app is a lifeline for many. It includes social tools like messaging and live interactions, and we’re working on integrating AI-powered tools like video conferencing and online training,” said Shibambo.
“We hope to secure an investor who can empower us to improve and build a more comprehensive and user-friendly experience on this app.”
With the inclusion of domestic workers in the Compensation for Occupational Injuries and Diseases Act, the sector is slowly gaining legal recognition. However, Shibambo wants more protection.
“Though it’s still a challenge to enforce these laws, but we are hopeful that the future is bright. Our objective is to see the sector being professionalised and more protective laws of both employers and employees implemented,” she said.
