By Noko Mashilo
Dibesho Serage, co-owner of Ground Stone Farm in Zebediela, Limpopo, is showcasing his premium nectarines and peaches in Berlin, Germany.
His participation marks a significant step in expanding global trade and positioning Ground Stone as a key player in the export of high-quality, sustainable produce from Limpopo.
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Serage told Vutivi News that in terms of market expansion and strategy, his main objective at the Fruit Logistica International Exhibition in Messe this week was to open international market opportunities.
“I would be pleased if we secure cross-border off-take agreements and find a partner to help expand our cultivars,” said Serage.
He further explained that they would be showcasing their specialised nectarines and peaches, which were grown in the fertile soils and ideal climate of Matome village.
“Our fruits are early cultivars, which set us apart from others. By the time we harvest, 98% of stone fruit producers have not started harvesting. For example, 90% of stone fruits are planted in Ceres and Robertson in the Western Cape, eight percent in the Eastern Cape, and only two percent in Mpumalanga, Limpopo, and the Free State, where early cultivars are grown,” said Serage.
He also emphasised that early cultivars gave them a unique opportunity to supply when the majority of producers were not yet harvesting.
“We are in a prime opportunity window where no other growers are harvesting at the same time as us,” said Serage, whose trip to Germany is supported by the Department of Trade, Industry and Competition.
He noted that the department has previously facilitated their participation in international trade events, including in Hong Kong.
Serage revealed that he was in negotiations with Rewe, a high-end retail chain in Germany.
“It is equivalent to Woolworths in South Africa, which is also one of our clients. Rewe sources a significant volume of stone fruits from South Africa,” he said.
Serage said their operations adhered to Global Good Agricultural Practices.
“Perhaps this is why I have mastered the art of producing high-quality, flavourful and export-ready fruits that meet international standards.
“Before we started supplying Woolworths, they required us to comply with Global GAP standards for food safety and environmental sustainability,” said Serage, who is now looking to expand into citrus farming and is seeking an investor.
He highlighted that Ground Stone was a family-owned farming business, established in 2014 with his mother, Makgethwa, and his wife, Jennifer.
“Our goal was to generate income for the family while creating employment within the community. We have planted 25,000 trees and harvest between 150 and 200 tonnes each season,” said Serage proudly.
Co-owner Makgethwa Serage described Ground Stone Farm as more than just a producer of stone fruits.
“It embodies hope, confidence and a commitment to nurturing the land, its people and the community at large. Through our work, we honour the soil that sustains us and the nation,” she said.
