The launch of the R120-million Kgodumodumo Dinosaur Interpretive Centre in the Free State’s Golden Gate Highlands National Park has sparked growing interest among small businesses across South Africa.
The state-of-the-art facility, funded by the Department of Tourism in partnership with the European Union, is intended to become a magnet for local and international visitors while boosting inclusive economic development.
Some SMMEs outside the province are already exploring ways to benefit from the tourism opportunity.
“While my business is based in Limpopo, tourism does not recognise borders. This centre has immense potential,” said Akesa Mokhare, the marketing director of Fumani Lodge in Limpopo.
“We see ourselves contributing through content creation, booking support services, or even packaged township experiences that complement the centre. We are very open to partnerships with Free State-based SMMEs. Collaboration is the future.”
Similarly, Lethabo Temogo, the marketing and communication coordinator at Gauteng-based Black Pearl Tours, sees huge potential in educational tourism.
“We could include the centre in our school excursion packages,” he said.
“Many children have never had the chance to visit such a site. It is a great way to help them learn more about their country in a fun and interactive way.”
Temogo added that working with local accommodation providers, guides and food vendors in the Free State would allow her company to offer a complete and authentic travel experience.
Tourism Minister Patricia de Lille emphasised the importance of the community benefiting and job creation at the launch.
“This centre is not just about tourism. It is about job creation, heritage preservation and ensuring our people are part of the tourism value chain,” she said.
“At least 50% of the jobs created here must go to the local community.”
Deputy Minister of Tourism Fish Mahlalela described the centre as a strategic investment to showcase South Africa’s scientific and cultural richness while creating opportunities for small businesses.
“This facility allows us to showcase our country’s scientific and cultural richness while creating opportunities for small businesses to grow through tourism,” he said.
With free entry for South African citizens until September 2025 and a focus on inclusive growth, the centre is set to become a driver of tourism and small business empowerment in the region and beyond.
