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    Tips to prepare livestock for El Niño extreme heat

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Photo: Supplied

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Photo: OLIVIER LE MOAL

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    How twin sisters built a thriving tourism adventure business

    FlySafair’s new programme aims to help tourism SMEs reach wider markets and grow. Photo: Sourced

    Tourism SMEs set to gain as FlySafair redirects business support

    Limpopo MEC Tshitereke Matibe, Tourism Minister Patricia de Lille, Africa Tourism Partners CEO Kwakye Donkor and AfCFTA Secretariat Director Emily Mburu-Ndoria at ATLF 2026.

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    Coastal and rural SMMEs feel pinch of changing traveller habits

    Driving economic growth through business tourism and conferences

    The newly unveiled Mthontsi Lodge and Conference Centre in KwaMaqoma, Eastern Cape, is expected to create tourism and economic opportunities for local businesses and communities.

    Tourism boom opens South Africa to more business

    Improved air connectivity through the Emirates-SAA
partnership is expected to strengthen tourism, trade and
regional travel across Southern Africa. Photo: simpleflying

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    FlySafair’s new programme aims to help tourism SMEs reach wider markets and grow. Photo: Sourced

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    Junior Makgoka, founder of JJ Café, reflects the importance of building a solid foundation and finding new ways to grow an SME. Photo: Lucas
Ledwaba\ Mukurukuru Media

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Photo: Shell

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    Masisizane Fund seeks to plug SME funding gap

    Free State-based spaza shop owner Mpho Mokhethi recently received assistance from the Moqhaka Local Municipality

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Village coffee farmer targets international market

by Moipone Malefane
February 22, 2024
in Agriculture
Reading Time: 5 mins read
A A
Liza Legodi and her father Lesiba showing off the coffee beans they plant

Liza Legodi and her father Lesiba showing off the coffee beans they plant

By Lerato Seerane

In a village where farming livestock and maize has been a norm for decades, Liza Legodi is taking a different route. The 24-year-old human resources management graduate and her pensioner father, Lesiba Office Legodi, farm coffee beans in Bellingsgate, a rural village under the Ga-Mashashane traditional authority in Limpopo province.

The father and daughter team ventured into this unusual crop a year ago on the family’s 1-hectare plot of land located in the village’s communal agricultural land, where maize is the popular crop of choice. “This bean is nothing short of a beautiful miracle bean. Since we started planting it, it has never posed any challenges that are usually experienced with other crops, such as diseases or being eaten by pests and livestock. It’s a beautiful bean, and it produces great portions each year,” said Legodi.

They have already enjoyed a good harvest, producing more than a dozen bags full of beans. Legodi grew up in this community, where families produced their own food in their yards and on the standard 1-hectare area allocated by the traditional authority. But the old hand, who retired after a life of migrant work in Gauteng a few years ago, had no experience growing coffee beans when they were first planted in November 2022. The initial bean seeds were given to Liza by her great-aunt, who revealed they used to farm these “loooong ago.”

The father-and-daughter team devoted their time to farming the beans, using their bare hands to clear the land. Legodi also saved up money from his state’s old age pension to pay for a tractor to till the land before planting. “I did not know how coffee beans are grown until we planted them and learned about it throughout the seasons until we harvested them. The harvest takes place in June, and this will be our third harvest since we started farming the beans in 2022,” said Liza, pointing her hands over the green crop spread out in the red sand.

For Liza, this project has ignited her passion for farming, and she is now trying to break into the commercial coffee market. Liza is learning all about farming and is confident that their coffee beans have a fighting chance in the coffee market. “We harvest the coffee after nine months from planting it in November. We do everything ourselves, from harvesting the beans, to frying, crushing, and grinding them,” she said.

The final product is ground into different textures and then measured on a scale before being packaged into plastic bottles. At the moment, the coffee is sold to the local community and at events such as markets and pension pay points.

Last year, Liza harvested 11 bags of white beans, which they haven’t processed yet due to the labour intensity of the process. “It’s very challenging to do everything by hand because it’s only me and my dad in this farming thing, and these types of beans are hard to peel, so getting them to the final product is hard and takes time,” she said.

One of the challenges presented by working on communal land is the lack of access to resources such as boreholes. “The challenge we have is that we struggle with water, so we depend on the rainy season, which is when we grow our coffee in October and plant the beans by hand,” said Legodi. Liza uses social media to let people know about the coffee beans that she and her family sell from their homestead farm. “Growing up, I always had a love for agriculture, but I never thought I would be a coffee farmer,” she quipped. “Our coffee has no preservatives, it’s just pure coffee that one can enjoy without worrying about allergies or adding spices,” said the young farmer.

While South Africans love their coffee, the country is not among the top producers of the crop. Ethiopia is among the biggest producers of coffee in Africa and fifth in the world. Ethiopia accounts for nearly 40% of Africa’s coffee, and the main coffee species are organically grown. However, in recent years, South Africa has gained popularity as the largest coffee market in sub-Saharan Africa and mainly imports commodity-grade coffees, More farmers are growing it across provinces such as KZN, the Eastern Cape, Mpumalanga, and Limpopo due to their unique microclimates. [who is saying this?]

According to Statista, in terms of per capita figures, South Africa will generate a revenue of US$6.82 per person in 2024. Moving on to the volume aspect of the coffee market, it is expected to reach a volume of 28.8 million kg by 2028. Additionally, the market is projected to show a volume growth of 7.5% units in 2025. Lastly, the average volume per person in the coffee market in South Africa is expected to be 0.37kg units in 2024.

South Africa’s coffee market is witnessing a growing demand for specialty and ethically sourced beans. Besides farming coffee, Liza said she dreams of becoming an agricultural instructor. Their final product is named “Liza’s Classic Coffee,” which is preservative-free, emphasizing purity and natural flavour. “We package our product ourselves and sell it to the community. For now, we are still in the initial stages of everything with our coffee business, and we can see its potential,” she said. – The story was first published by Mukurukuru Media – news@mukurukuru.co.za

Tags: Coffe BeansLesiba Office LegodiLiza Legodi
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