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    A wave of fraudulent online storefronts and e-commerce scams across South Africa is eroding digital consumer trust, making it harder for legitimate SMME online stores to convert sales.

    Online shopping scams poison digital trust for legitimate SMMEs

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Photo: Supplied

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    Lufuno Nemakonde, founder and managing director of Funocurls Green Beauty, works with banana pseudostems that are being processed to extract fibre for EcoCurls, her biodegradable hairpiece innovation.
Photo: Supplied

    Limpopo entrepreneur turns banana stems into hairpieces

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Photo: Reuters

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    New Stats SA data shows more than 750 business insolvencies were recorded in South Africa during the first half of 2026. 

Photo: OLIVIER LE MOAL

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    Mabopane SMEs are set to gain digital support through AB4IR and SEDFA partnership. Photo: Sourced

    R27.6m investment to boost digital support for SMEs

    Masisizane’s 12-month Investment Readiness Programme is aimed at established SMEs seeking between R1 million and R20 million in growth funding. Photo. Old Mutual

    Masisizane Fund seeks to plug SME funding gap

    Free State-based spaza shop owner Mpho Mokhethi recently received assistance from the Moqhaka Local Municipality

    Free State municipality assists spaza owners to comply

    Nkomazi traders and SMMEs received assistance with government procurement processes, including CSD registration, during the Premier’s Imbizo.

    Nkomazi SMMEs seek clearer path to government procurement

    Reliable municipal services such as water are essential to businesses, particularly small enterprises that may not have the resources to absorb prolonged disruptions.

    Municipal financial pressure puts Mpumalanga SMMEs under strain

    Western Cape launches digital funding service for businesses

    The cash-loan business has become one of the fastest-growing enterprises in South Africa’s township and informal economies.

    How a new R150m fund seeks to help SMEs hire youth

    Under a new R5.4 billion AfDB and Standard Bank facility, rolling out digital payment devices aims to give informal women entrepreneurs the transaction records needed to access commercial credit.

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    Leane Hendricks is proving that South Africans can also run successful spaza shop businesses by starting small and serving their communities. Phone: supplied

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Village coffee farmer targets international market

by Moipone Malefane
February 22, 2024
in Agriculture
Reading Time: 5 mins read
A A
Liza Legodi and her father Lesiba showing off the coffee beans they plant

Liza Legodi and her father Lesiba showing off the coffee beans they plant

By Lerato Seerane

In a village where farming livestock and maize has been a norm for decades, Liza Legodi is taking a different route. The 24-year-old human resources management graduate and her pensioner father, Lesiba Office Legodi, farm coffee beans in Bellingsgate, a rural village under the Ga-Mashashane traditional authority in Limpopo province.

The father and daughter team ventured into this unusual crop a year ago on the family’s 1-hectare plot of land located in the village’s communal agricultural land, where maize is the popular crop of choice. “This bean is nothing short of a beautiful miracle bean. Since we started planting it, it has never posed any challenges that are usually experienced with other crops, such as diseases or being eaten by pests and livestock. It’s a beautiful bean, and it produces great portions each year,” said Legodi.

They have already enjoyed a good harvest, producing more than a dozen bags full of beans. Legodi grew up in this community, where families produced their own food in their yards and on the standard 1-hectare area allocated by the traditional authority. But the old hand, who retired after a life of migrant work in Gauteng a few years ago, had no experience growing coffee beans when they were first planted in November 2022. The initial bean seeds were given to Liza by her great-aunt, who revealed they used to farm these “loooong ago.”

The father-and-daughter team devoted their time to farming the beans, using their bare hands to clear the land. Legodi also saved up money from his state’s old age pension to pay for a tractor to till the land before planting. “I did not know how coffee beans are grown until we planted them and learned about it throughout the seasons until we harvested them. The harvest takes place in June, and this will be our third harvest since we started farming the beans in 2022,” said Liza, pointing her hands over the green crop spread out in the red sand.

For Liza, this project has ignited her passion for farming, and she is now trying to break into the commercial coffee market. Liza is learning all about farming and is confident that their coffee beans have a fighting chance in the coffee market. “We harvest the coffee after nine months from planting it in November. We do everything ourselves, from harvesting the beans, to frying, crushing, and grinding them,” she said.

The final product is ground into different textures and then measured on a scale before being packaged into plastic bottles. At the moment, the coffee is sold to the local community and at events such as markets and pension pay points.

Last year, Liza harvested 11 bags of white beans, which they haven’t processed yet due to the labour intensity of the process. “It’s very challenging to do everything by hand because it’s only me and my dad in this farming thing, and these types of beans are hard to peel, so getting them to the final product is hard and takes time,” she said.

One of the challenges presented by working on communal land is the lack of access to resources such as boreholes. “The challenge we have is that we struggle with water, so we depend on the rainy season, which is when we grow our coffee in October and plant the beans by hand,” said Legodi. Liza uses social media to let people know about the coffee beans that she and her family sell from their homestead farm. “Growing up, I always had a love for agriculture, but I never thought I would be a coffee farmer,” she quipped. “Our coffee has no preservatives, it’s just pure coffee that one can enjoy without worrying about allergies or adding spices,” said the young farmer.

While South Africans love their coffee, the country is not among the top producers of the crop. Ethiopia is among the biggest producers of coffee in Africa and fifth in the world. Ethiopia accounts for nearly 40% of Africa’s coffee, and the main coffee species are organically grown. However, in recent years, South Africa has gained popularity as the largest coffee market in sub-Saharan Africa and mainly imports commodity-grade coffees, More farmers are growing it across provinces such as KZN, the Eastern Cape, Mpumalanga, and Limpopo due to their unique microclimates. [who is saying this?]

According to Statista, in terms of per capita figures, South Africa will generate a revenue of US$6.82 per person in 2024. Moving on to the volume aspect of the coffee market, it is expected to reach a volume of 28.8 million kg by 2028. Additionally, the market is projected to show a volume growth of 7.5% units in 2025. Lastly, the average volume per person in the coffee market in South Africa is expected to be 0.37kg units in 2024.

South Africa’s coffee market is witnessing a growing demand for specialty and ethically sourced beans. Besides farming coffee, Liza said she dreams of becoming an agricultural instructor. Their final product is named “Liza’s Classic Coffee,” which is preservative-free, emphasizing purity and natural flavour. “We package our product ourselves and sell it to the community. For now, we are still in the initial stages of everything with our coffee business, and we can see its potential,” she said. – The story was first published by Mukurukuru Media – news@mukurukuru.co.za

Tags: Coffe BeansLesiba Office LegodiLiza Legodi
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