Vutivi
  • Business

    Consumers Moovy-ing to Soweto’s bike courier service

    Small businesses plead for end to red tape

    Carol Morena, founder of Carol.M Lingerie

    Turning women’s challenges into bold innovation

    Township Innovators in Sedibeng eye for DTIC support

    Township innovators eye new government support

    The cost of beans has surged, leaving small brewers in places like Soweto and Maboneng struggling to protect their margins

    Coffee roasters struggle to stay afloat as bean prices soar

    Experts warn that township business should focus on building relations. Photo. Lucas Ledwaba\Mukurukuru Media

    Township businesses must work on building trust

    MEC Ketso Makume with SAPS during the Consumer Protection blitz in Bloemfontein

    Small traders hit by compliance crackdown

    Gauteng MEC for Transport, Kedibone Diale-Tlabela, announced plans to develop a new e-hailing app that will be government-led.

    Ride-hailing project may offer significant business opportunities

    South Africa’s first cake picnic gives home bakers a platform to sell, network, and taste success

    Bakers aim to cash in on cake picnics

    Murendeni Mafumo, founder of Kusini Water seen processing water

    SMEs advised to reset to beat downturn blues

  • Agriculture
    A thriving cabbage field in Msinga, KwaZulu-Natal, where small-scale farmers are bracing for harsh summer weather that threatens crop production

    Harsh summer weather and poor infrastructure to impact farming

    Drought and floods threaten farming

    Farmers beat harsh weather with thriving potato crop

    Local farmers are worried about the increased pork and beef imports from the US

    US poultry and pork imports worries small meat suppliers

    Farmer and agro ecology campaigner Rosa Ramaipadi hopes the career and trade expo she is hosting will benefit small scale farmers and SMEs in general. Photo. Lucas Ledwaba

    Expo to empower farmers with new opportunities

    SMEs in North West hope the development of a new poultry project will benefit local business.

    Poultry project gives former miners and SMEs hope

    Espinaca Innovations which started a health revolution in Cape Town townships

    Small agro-processing businesses making their mark

    U.S. slaps 30% tariff on South African citrus, a blow that could squeeze small growers out of the export market

    Citrus sector concerned as tariffs bite

    MEC for Department of Agriculture and Rural Development in North West :Madoda Sambatha

    Livestock SMEs want access to retailers

  • Innovation

    Women entrepreneurs find the going tough on online platforms

    Rich Tshepo helps SMMEs break into e-commerce

    E-commerce guru “Rich Tshepo” shares secrets

    Mulilo Renewable Energy LTD proves that there's energy market in South Africa.

    Mulilo is powering South Africa’s energy revolution

    The founder and CEO of Q4ME Vuledzani Mathavha

    Q4ME turns the hassle of queuing into a business opportunity

    Business analyst James Mavundla who launched Agrowex

    Agrowex App bridges farmer market gap

    Coin powered connectivity delivers easy profits for small businesses

    Portable power station by Vincent Mosebe

    Innovator develops portable station to power up SMEs

    Lillian Barnard, president for Microsoft Africa. Picture: Microsoft

    Empowering SMMEs through AI: Microsoft’s new vision

    AI-driven disinformation becoming a threat

    How businesses can fight back against cybercrime

    Owen Lekala

    Innovative transport app set to expand

  • Finance
    Navigating SARS' 2025 tax season

    Tax season puts spotlight on compliance for new businesses

    MEC Lebohang Maile during his budget vote at Gauteng Legislature

    Gauteng’s budget offers strategic investment in SMEs

    South African National Parks, in partnership with Sanlam, offers an interest-free loan program at Table Mountain in Cape Town. Photo: Facebook.

    More businesses to benefit from SANParks loan deal

    Finance Minister Enoch Godongwana

    R402 billion budget could open doors for construction SMEs

    Small Business Finance Development Agency has helped an entrepreneur to secure funding to invest in a filling station. Pic: Shell

    Franchise funding for entrepreneurs

    SMEs happy with Limpopo budget

    Limpopo Budget: hope for small businesses

    GEP deputy chairperson Phosane Mngqibisa

    Gauteng increases support for small businesses to access funds

    Heineken is investing in a malting plant

    Heineken’s R1.9bn investment set to boost local barley farmers

    Finance Minister Enoch Godongwana. Picture: GCIS

    Value Added Tax hike has SMMEs worried

    Finance Minister Enoch Godongwana to deliver revised budget

    Revised Budget 2025: What SMMEs Expect

  • Tourism
    Newly opened Atrium Boutique Hotel in Polokwane

    Atrium Hotel becomes a catalyst for Limpopo tourism

    Mpumalanga tourism to benefit from G20

    G20 could mark a turning point for Mpumalanga’s tourism sector

    Flysafair pilots on strike

    Tourism hit hard by FlySafair pilot strike

    Creativity and collaboration key to coastal SMME survival

    Premier Panyaza Lesufi

    New initiative offers hope for SMMEs, fairer contracts

    Economic development, environment, conservation and tourism MEC Bitsa Lenkopane

    SMEs sceptical despite promise of R71 million for tourism

    G20 Tourism Hackathon

    Tourism enterprises call on hackathon to help bridge digital divide

    The Unveiling of the Kgodumodumo Dinosaur Interpretation Centre in the Free State

    Kgodumodumo Centre boosts tourism and empowers SMMEs

    Tourism companies eye opportunities in digital visa surge

  • Advertise
No Result
View All Result
Vutivi
  • Business

    Consumers Moovy-ing to Soweto’s bike courier service

    Small businesses plead for end to red tape

    Carol Morena, founder of Carol.M Lingerie

    Turning women’s challenges into bold innovation

    Township Innovators in Sedibeng eye for DTIC support

    Township innovators eye new government support

    The cost of beans has surged, leaving small brewers in places like Soweto and Maboneng struggling to protect their margins

    Coffee roasters struggle to stay afloat as bean prices soar

    Experts warn that township business should focus on building relations. Photo. Lucas Ledwaba\Mukurukuru Media

    Township businesses must work on building trust

    MEC Ketso Makume with SAPS during the Consumer Protection blitz in Bloemfontein

    Small traders hit by compliance crackdown

    Gauteng MEC for Transport, Kedibone Diale-Tlabela, announced plans to develop a new e-hailing app that will be government-led.

    Ride-hailing project may offer significant business opportunities

    South Africa’s first cake picnic gives home bakers a platform to sell, network, and taste success

    Bakers aim to cash in on cake picnics

    Murendeni Mafumo, founder of Kusini Water seen processing water

    SMEs advised to reset to beat downturn blues

  • Agriculture
    A thriving cabbage field in Msinga, KwaZulu-Natal, where small-scale farmers are bracing for harsh summer weather that threatens crop production

    Harsh summer weather and poor infrastructure to impact farming

    Drought and floods threaten farming

    Farmers beat harsh weather with thriving potato crop

    Local farmers are worried about the increased pork and beef imports from the US

    US poultry and pork imports worries small meat suppliers

    Farmer and agro ecology campaigner Rosa Ramaipadi hopes the career and trade expo she is hosting will benefit small scale farmers and SMEs in general. Photo. Lucas Ledwaba

    Expo to empower farmers with new opportunities

    SMEs in North West hope the development of a new poultry project will benefit local business.

    Poultry project gives former miners and SMEs hope

    Espinaca Innovations which started a health revolution in Cape Town townships

    Small agro-processing businesses making their mark

    U.S. slaps 30% tariff on South African citrus, a blow that could squeeze small growers out of the export market

    Citrus sector concerned as tariffs bite

    MEC for Department of Agriculture and Rural Development in North West :Madoda Sambatha

    Livestock SMEs want access to retailers

  • Innovation

    Women entrepreneurs find the going tough on online platforms

    Rich Tshepo helps SMMEs break into e-commerce

    E-commerce guru “Rich Tshepo” shares secrets

    Mulilo Renewable Energy LTD proves that there's energy market in South Africa.

    Mulilo is powering South Africa’s energy revolution

    The founder and CEO of Q4ME Vuledzani Mathavha

    Q4ME turns the hassle of queuing into a business opportunity

    Business analyst James Mavundla who launched Agrowex

    Agrowex App bridges farmer market gap

    Coin powered connectivity delivers easy profits for small businesses

    Portable power station by Vincent Mosebe

    Innovator develops portable station to power up SMEs

    Lillian Barnard, president for Microsoft Africa. Picture: Microsoft

    Empowering SMMEs through AI: Microsoft’s new vision

    AI-driven disinformation becoming a threat

    How businesses can fight back against cybercrime

    Owen Lekala

    Innovative transport app set to expand

  • Finance
    Navigating SARS' 2025 tax season

    Tax season puts spotlight on compliance for new businesses

    MEC Lebohang Maile during his budget vote at Gauteng Legislature

    Gauteng’s budget offers strategic investment in SMEs

    South African National Parks, in partnership with Sanlam, offers an interest-free loan program at Table Mountain in Cape Town. Photo: Facebook.

    More businesses to benefit from SANParks loan deal

    Finance Minister Enoch Godongwana

    R402 billion budget could open doors for construction SMEs

    Small Business Finance Development Agency has helped an entrepreneur to secure funding to invest in a filling station. Pic: Shell

    Franchise funding for entrepreneurs

    SMEs happy with Limpopo budget

    Limpopo Budget: hope for small businesses

    GEP deputy chairperson Phosane Mngqibisa

    Gauteng increases support for small businesses to access funds

    Heineken is investing in a malting plant

    Heineken’s R1.9bn investment set to boost local barley farmers

    Finance Minister Enoch Godongwana. Picture: GCIS

    Value Added Tax hike has SMMEs worried

    Finance Minister Enoch Godongwana to deliver revised budget

    Revised Budget 2025: What SMMEs Expect

  • Tourism
    Newly opened Atrium Boutique Hotel in Polokwane

    Atrium Hotel becomes a catalyst for Limpopo tourism

    Mpumalanga tourism to benefit from G20

    G20 could mark a turning point for Mpumalanga’s tourism sector

    Flysafair pilots on strike

    Tourism hit hard by FlySafair pilot strike

    Creativity and collaboration key to coastal SMME survival

    Premier Panyaza Lesufi

    New initiative offers hope for SMMEs, fairer contracts

    Economic development, environment, conservation and tourism MEC Bitsa Lenkopane

    SMEs sceptical despite promise of R71 million for tourism

    G20 Tourism Hackathon

    Tourism enterprises call on hackathon to help bridge digital divide

    The Unveiling of the Kgodumodumo Dinosaur Interpretation Centre in the Free State

    Kgodumodumo Centre boosts tourism and empowers SMMEs

    Tourism companies eye opportunities in digital visa surge

  • Advertise
No Result
View All Result
Vutivi
No Result
View All Result

Village coffee farmer targets international market

by Moipone Malefane
February 22, 2024
in Agriculture
Reading Time: 5 mins read
A A
Liza Legodi and her father Lesiba showing off the coffee beans they plant

Liza Legodi and her father Lesiba showing off the coffee beans they plant

Share on FacebookShare on TwitterShare via Email

By Lerato Seerane

In a village where farming livestock and maize has been a norm for decades, Liza Legodi is taking a different route. The 24-year-old human resources management graduate and her pensioner father, Lesiba Office Legodi, farm coffee beans in Bellingsgate, a rural village under the Ga-Mashashane traditional authority in Limpopo province.

The father and daughter team ventured into this unusual crop a year ago on the family’s 1-hectare plot of land located in the village’s communal agricultural land, where maize is the popular crop of choice. “This bean is nothing short of a beautiful miracle bean. Since we started planting it, it has never posed any challenges that are usually experienced with other crops, such as diseases or being eaten by pests and livestock. It’s a beautiful bean, and it produces great portions each year,” said Legodi.

They have already enjoyed a good harvest, producing more than a dozen bags full of beans. Legodi grew up in this community, where families produced their own food in their yards and on the standard 1-hectare area allocated by the traditional authority. But the old hand, who retired after a life of migrant work in Gauteng a few years ago, had no experience growing coffee beans when they were first planted in November 2022. The initial bean seeds were given to Liza by her great-aunt, who revealed they used to farm these “loooong ago.”

The father-and-daughter team devoted their time to farming the beans, using their bare hands to clear the land. Legodi also saved up money from his state’s old age pension to pay for a tractor to till the land before planting. “I did not know how coffee beans are grown until we planted them and learned about it throughout the seasons until we harvested them. The harvest takes place in June, and this will be our third harvest since we started farming the beans in 2022,” said Liza, pointing her hands over the green crop spread out in the red sand.

For Liza, this project has ignited her passion for farming, and she is now trying to break into the commercial coffee market. Liza is learning all about farming and is confident that their coffee beans have a fighting chance in the coffee market. “We harvest the coffee after nine months from planting it in November. We do everything ourselves, from harvesting the beans, to frying, crushing, and grinding them,” she said.

The final product is ground into different textures and then measured on a scale before being packaged into plastic bottles. At the moment, the coffee is sold to the local community and at events such as markets and pension pay points.

Last year, Liza harvested 11 bags of white beans, which they haven’t processed yet due to the labour intensity of the process. “It’s very challenging to do everything by hand because it’s only me and my dad in this farming thing, and these types of beans are hard to peel, so getting them to the final product is hard and takes time,” she said.

One of the challenges presented by working on communal land is the lack of access to resources such as boreholes. “The challenge we have is that we struggle with water, so we depend on the rainy season, which is when we grow our coffee in October and plant the beans by hand,” said Legodi. Liza uses social media to let people know about the coffee beans that she and her family sell from their homestead farm. “Growing up, I always had a love for agriculture, but I never thought I would be a coffee farmer,” she quipped. “Our coffee has no preservatives, it’s just pure coffee that one can enjoy without worrying about allergies or adding spices,” said the young farmer.

While South Africans love their coffee, the country is not among the top producers of the crop. Ethiopia is among the biggest producers of coffee in Africa and fifth in the world. Ethiopia accounts for nearly 40% of Africa’s coffee, and the main coffee species are organically grown. However, in recent years, South Africa has gained popularity as the largest coffee market in sub-Saharan Africa and mainly imports commodity-grade coffees, More farmers are growing it across provinces such as KZN, the Eastern Cape, Mpumalanga, and Limpopo due to their unique microclimates. [who is saying this?]

According to Statista, in terms of per capita figures, South Africa will generate a revenue of US$6.82 per person in 2024. Moving on to the volume aspect of the coffee market, it is expected to reach a volume of 28.8 million kg by 2028. Additionally, the market is projected to show a volume growth of 7.5% units in 2025. Lastly, the average volume per person in the coffee market in South Africa is expected to be 0.37kg units in 2024.

South Africa’s coffee market is witnessing a growing demand for specialty and ethically sourced beans. Besides farming coffee, Liza said she dreams of becoming an agricultural instructor. Their final product is named “Liza’s Classic Coffee,” which is preservative-free, emphasizing purity and natural flavour. “We package our product ourselves and sell it to the community. For now, we are still in the initial stages of everything with our coffee business, and we can see its potential,” she said. – The story was first published by Mukurukuru Media – news@mukurukuru.co.za

Tags: Coffe BeansLesiba Office LegodiLiza Legodi
Previous Post

Umlazi woman keeps food business alive with flavour

Next Post

Not much relief for SMMEs in Budget

Moipone Malefane

Moipone Malefane

Related Posts

A thriving cabbage field in Msinga, KwaZulu-Natal, where small-scale farmers are bracing for harsh summer weather that threatens crop production

Harsh summer weather and poor infrastructure to impact farming

August 28, 2025
Drought and floods threaten farming

Farmers beat harsh weather with thriving potato crop

August 28, 2025
Local farmers are worried about the increased pork and beef imports from the US

US poultry and pork imports worries small meat suppliers

August 21, 2025
Load More
Next Post
Finance Minister Enoch Godongwana. PIC By GCIS

Not much relief for SMMEs in Budget

Small Business Development Institute chairperson Xolani Qubeka

SA’s grey listing felt across businesses  

Smart tech can reprieve homeowners from costly power bills

Celebrating Womenwith Vutivi Business News
Be inspired by South Africa's most remarkable female entrepreneurs this Women's Month

FEATURED POST

Consumers Moovy-ing to Soweto’s bike courier service

August 28, 2025

Small businesses plead for end to red tape

August 28, 2025
A thriving cabbage field in Msinga, KwaZulu-Natal, where small-scale farmers are bracing for harsh summer weather that threatens crop production

Harsh summer weather and poor infrastructure to impact farming

August 28, 2025
Carol Morena, founder of Carol.M Lingerie

Turning women’s challenges into bold innovation

August 28, 2025

Vutivi is a digital business news platform that will serve the Small Medium Micro Enterprises in the form of writing stories that will be informative about their sector. We pledge to deliver a commercially sustainable, world-class digital financial and business news service that is a must-read while being responsive to readership needs and tailor-making packages for SMMEs.

Categories

  • Agriculture
  • Analysis
  • Business
  • Finance
  • Innovation
  • Top story
  • Tourism

Get in Touch

Email

news@vutivibusiness.co.za

© 2025 Vutivi. All rights reserved. Website by AIPX Atelier

Advertise / Privacy Policy / Contact

No Result
View All Result
  • Business
  • Agriculture
  • Innovation
  • Finance
  • Tourism
  • Advertise

© 2024 Vutivi // Website by AIPX Atelier.

Celebrating Womenwith Vutivi Business News
Be inspired by South Africa's most remarkable female entrepreneurs this Women's Month