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    Small-scale farmers and livestock SMMEs in the North West are calling for urgent action to safeguard their businesses and livelihoods, after years of grappling with escalating crime and inadequate support.

    SMEs call for solutions as crime wave bites

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    The commitments made at the recent G20 Tourism Ministers’ Meeting in
Mpumalanga could open new opportunities for tourism SMMEs in Southern Africa,
according to entrepreneurs in neighbouring Eswatini.

    Eswatini tourism SMEs eye G20 opportunities

    South Africa's first-ever G20 Tourism Hackathon Challenge has put the spotlight on
how technology can transform the country's tourism landscape and, crucially, how it
could open new doors for small businesses in rural and underrepresented
communities

    Youth tourism tech innovations hold promise for small businesses

    Itumeleng Seleke, CEO and operations manager of Nomusa BNB (Pty) Ltd in
Richards Bay, said the government’s push on destination marketing offers a chance
to diversify offerings and attract more visitors.

    Tourism plan brings fresh hope for small businesses

    City of Tshwane Mayor Dr Nasiphi Moya

    Tshwane turns empty properties into SME hubs

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    Small-scale farmers and livestock SMMEs in the North West are calling for urgent action to safeguard their businesses and livelihoods, after years of grappling with escalating crime and inadequate support.

    SMEs call for solutions as crime wave bites

    According to industry estimates, ASM contributes R30–40 billion annually to the economy, yet most of this activity remains undocumented.

    Small scale miners await outcome of new mining bill

    Village tea crafters head to world’s largest food trade fair

    Banana farmers face a growing threat from Banana Bunchy Top Virus in Kwa Zulu-Natal

    Banana Bunchy Top Virus threatens farmers and jobs

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    South Africa and Brazil partner to strengthen agriculture

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    SA pushes for global SME compact at G20

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    Gauteng’s budget offers strategic investment in SMEs

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    More businesses to benefit from SANParks loan deal

    Finance Minister Enoch Godongwana

    R402 billion budget could open doors for construction SMEs

    Small Business Finance Development Agency has helped an entrepreneur to secure funding to invest in a filling station. Pic: Shell

    Franchise funding for entrepreneurs

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    Limpopo Budget: hope for small businesses

    GEP deputy chairperson Phosane Mngqibisa

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  • Tourism
    The commitments made at the recent G20 Tourism Ministers’ Meeting in
Mpumalanga could open new opportunities for tourism SMMEs in Southern Africa,
according to entrepreneurs in neighbouring Eswatini.

    Eswatini tourism SMEs eye G20 opportunities

    South Africa's first-ever G20 Tourism Hackathon Challenge has put the spotlight on
how technology can transform the country's tourism landscape and, crucially, how it
could open new doors for small businesses in rural and underrepresented
communities

    Youth tourism tech innovations hold promise for small businesses

    Itumeleng Seleke, CEO and operations manager of Nomusa BNB (Pty) Ltd in
Richards Bay, said the government’s push on destination marketing offers a chance
to diversify offerings and attract more visitors.

    Tourism plan brings fresh hope for small businesses

    G20 Tourism Ministers Summit has opened new opportunities for SMEs

    Tourism Investment Summit unveils R1bn in new projects

    Minister of Tourism Patricia de Lille noted  that SMEs are the backbone of the industry.

    SMEs pin hopes on G20 tourism priorities

    Bead makers are hoping to cash in on the abundance of cultural events during Heritage Month. 
Photo: Lucas Ledwaba/Mukurukuru Media

    Bead makers look to cash in on Heritage Month festivities

    North West SMEs in the tourism sector are hoping to cash in on a new strategy shift by the provincial government. Photo. North West Arts and Culture

    Tourism strategy shift gives SMEs new hope

    Statistics show that more than 79 000 tourists from China visited the country in 2023/4.

    Mandarin training could give local tourism business the edge

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    Tourism SMEs to benefit from Sanparks incubation initiative

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From the brink of quitting to boerewors champion

by Moipone Malefane
September 28, 2023
in Business
Reading Time: 4 mins read
A A
Tyron Adams

Tyron Adams

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By: Mokgadi Mogy Mashako

From humble beginnings to securing the title of a culinary maestro, 31-year-old Tyron Adams’ journey embodies self-determination. Clinching the esteemed Shoprite Checkers 2023 Champion Boerewors crown, Adams is excited to share some of his award-winning recipes with South Africans. Raised in the picturesque Winelands of Wellington in the Western Cape, Adams often found himself surrounded by cherished family meals. His mother prepared these dishes, while his father dabbled in the kitchen with an experimental flair, igniting his culinary passion. “Meals were seen as family time. My parents believed in sitting around the table at dinner time and just conversing.”

It was in Grade 10 when Adams, who was the only boy in his consumer studies class, had to overcome his first hurdle. “We had to make marshmallows for our mid-term practical and I forgot my recipe at the supermarket. It’s fair to say it did not go well as I tried to make everything from the top of my head with no experience, and today I am a chef,” he told Vutivi News. He also studied hospitality at Boland College in Paarl, and then music production at Boston.

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Having worked and climbed the ranks in various restaurants, he faced the harsh reality of retrenchment during the Covid-19 pandemic. With a young son looking up to him and a weight of responsibilities, he was on the verge of quitting his dreams. However, as a result of his resilience and love for his craft, Adams decided not only to endure but to thrive. “When Covid-19 hit and I got retrenched, I was forced to start my business without really having the capital. I decided on entering as many competitions as I could to gain some experience, funds, equipment, exposure, and create brand awareness,” he said.

Embarking on an entrepreneurial journey, Adams founded Kumin & Khords despite limited capital. The father of two intertwined his dual passions for music and food. “It has been a tough but blessed journey so far. Challenging, but you learn to appreciate the small things in life and always try your best,” he said. Beyond his personal achievements, Adams is also deeply concerned about Wellington’s gang-related stabbings. Through his business, he aspires to offer hope to young individuals. “Gangsterism is a big issue in our community. I grew up in Wellington in a section where most teachers resided. It was calm and peaceful, but under a kilometer away lay the parts that are more rough.”

In its 31st year, the competition draws boerewors enthusiasts from diverse backgrounds, with thousands of entries annually. There are multiple elimination rounds, overseen by the South African Chefs Association (SACA). This year’s panel of judges included Zola Nene, James Khoza, Zanele van Zyl, Carmen Niehaus, and Jeff Schueremans. Adams said that because he was competing against seasoned champions, he delved deep into research and was meticulous in his choice of spices and herbs.

He encouraged budding chefs, saying: “Don’t be afraid to back your abilities. You will never know how good you are unless you put yourself in a position to be judged.” His recipe surpassed nine other boerewors blends, securing him the top spot. He walked away with a Toyota Fortuner, R20,000 in cash, and the bragging rights of being crowned the country’s boerewors champion.

Discussing his recipe, the chef said: “I won’t reveal too much, but it’s about perfecting the details. For instance, perfectly toasting coriander seeds before grinding may seem minor, but it significantly enhances the final product.” South Africans can enjoy the winning recipe just in time for Heritage Day, which many also celebrate as “national braai day”.

Tags: Boerewors crownShoprite CheckersTyron Adams
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