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    The festive season presents an alluring context for brands wanting to re-engineer themselves among their target audience

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  • Business
    Second hand tyre businesses are making a killing during the festive season.

    Tyre SMEs keep SA’s wheels turning during festive season

    Farmers are hoping to meet strict tax and admin compliance regulations in the new year.

    Farmers aim to meet tax and admin compliance in new year

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    Boardwalk has created space for informal traders. Sun-Park-Events

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    A locally developed point-of-care diagnostic test for foot and mouth disease (FMD) is expected to strengthen business continuity in South Africa’s livestock sector. Photo. Stellenbosch University

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    The festive season presents an alluring context for brands wanting to re-engineer themselves among their target audience

    Festive packaging sparks year end brand success

    MNS Attorneys brought Christmas magic to more than 100 kids from Ekurhuleni's children's homes. Image supplied

    How SMEs are using festive spirit to build brand trust

    SMEs adjust operations to prepare for the January slowdown. Photo: Concept Car

    SMEs adapt strategies to survive the post-festive slump

    Eastern Cape village farmers are cashing in on festivities during the December holidays. Photo. Lucas Ledwaba\Mukurukuru Media

    Village farmers coining it as communities throw festive feasts

  • Agriculture
    Farmers are hoping to meet strict tax and admin compliance regulations in the new year.

    Farmers aim to meet tax and admin compliance in new year

    A locally developed point-of-care diagnostic test for foot and mouth disease (FMD) is expected to strengthen business continuity in South Africa’s livestock sector. Photo. Stellenbosch University

    Foot and mouth diagnostic innovation offers relief for farmers

    Eastern Cape village farmers are cashing in on festivities during the December holidays. Photo. Lucas Ledwaba\Mukurukuru Media

    Village farmers coining it as communities throw festive feasts

    Western Cape Minister of Agriculture, Economic Development and Tourism Dr Ivan Meyer with  Paul Siguqa. Photo: Facebook

    Black wine cellar owner breaks new ground in industry value chain

    Dr Rodney Managa (CSIR) with Princess Maxine N'waxuwamuti Mnisi of Mnisi Tribal Authority, representing the Hlalakahle community during the BSA signing event. 
Photo: CSIR

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    Koena Tjelele sells mielies along the R37 road in Polokwane. Photo. Lucas Ledwaba\Mukurukuru Media

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    A locally developed point-of-care diagnostic test for foot and mouth disease (FMD) is expected to strengthen business continuity in South Africa’s livestock sector. Photo. Stellenbosch University

    Foot and mouth diagnostic innovation offers relief for farmers

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    From left to right: Charles Wyeth, HEINEKEN Beverages; Vignesh Subramani, Absa CIB; Jordi Borrut, HEINEKEN Beverages; Sade Morgan, HEINEKEN Global; Joanna Price, HEINEKEN Global; Stephen Seaka, Absa CIB; Jan de Kock, Absa CIB

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  • Tourism

    Qantas – Joburg route opens new growth avenues for tourism SMEs

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  • Advertise
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    The festive season presents an alluring context for brands wanting to re-engineer themselves among their target audience

    Festive packaging sparks year end brand success

    MNS Attorneys brought Christmas magic to more than 100 kids from Ekurhuleni's children's homes. Image supplied

    How SMEs are using festive spirit to build brand trust

    SMEs adjust operations to prepare for the January slowdown. Photo: Concept Car

    SMEs adapt strategies to survive the post-festive slump

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    How SMEs can use pop-up events and local markets to grow brands

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    Content creator, influencer, and MC Given Makua. Photo: Supplied

    Influencers and MCs cash in as brands boost December spending

    According to Standard Bank’s SME client data, over 59 percent of daily transactions are still conducted in physical currency

    Small traders advised to manage holiday cash

    Siviwe Township Tours opens a window into community, creativity and resilience, giving visitors an authentic sense of place and identity.

    Social media tools give township tourism a boost

    Cash flow survival tactics every entrepreneur should know

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Mayonnaise business is all about taste and economic transformation

by Moipone Malefane
December 5, 2024
in Business
Reading Time: 3 mins read
A A
Mayonnaise business is all about taste and economic transformation.

Mayonnaise business is all about taste and economic transformation.

By Noko Mashilo

The story of Queen Mosima Mayonnaise is one of culinary excellence, tradition, and family legacy. It began with the late Mosima Chuene, a remarkable woman from Limpopo, who passed her invaluable knowledge of mayonnaise production to her grandson, Khutšitšo Chuene. Her unwavering commitment to quality and her distinctive recipe laid the foundation for what has become one of Limpopo’s most cherished brands. Today, Queen Mosima Mayonnaise symbolises not just a product but a legacy of excellence and family heritage, resonating across the region.

Chuene shared with Vutivi News how his grandmother’s teachings have blossomed into a thriving business, leaving an indelible mark on the local food industry. “We produce mayonnaise and cooking oil as our primary products in honour of my late grandmother, who taught me the secret to crafting exceptional mayonnaise,” said Chuene. What sets the product apart is its smooth texture, enhanced by a unique infusion of herbs. “Our range includes flavours such as black pepper, classic, orange and lemon, garlic, banana, moringa, and litchi – all produced at our small plant in Zebediela,” said the proud businessman, originally from Chuenespoort and now based in Mathibela village.

The mayonnaise is available in 400g for R19, 700g for R24, and 2L for R50. It is stocked at Spar Limpopo, Spar City Centre, Waltoo, and various independent markets in the province. Chuene is also pushing to have his products on Shoprite’s shelves and is awaiting feedback. Quality and compliance are key to the operations. “Our mayonnaise is rigorously tested and certified. We’ve undergone HACCP and SABS training and are proud members of Proudly South African. In the food industry, compliance with regulations is essential. Non-compliance poses risks to the community,” he emphasised. Packaging is another area of focus for the brand. “Packaging represents your brand, so clear fonts, appropriate colours and accurate barcodes according to product size are crucial for efficiency during sales,” he noted.

Despite his successes, capacity remains a significant challenge. “We currently produce 500 litres daily using a blender, but we need equipment capable of producing 10,000 litres a day to meet demand,” said Chuene. The business has created an economic ripple effect in the community. “We source our ingredients locally, and even our deliveries are managed by community members. This is what I call economic transformation – circulating income within the community,” he explained. Chuene takes pride in his dedicated team, which regularly visits stores to ensure the mayonnaise is well-stocked and organises tasting events to promote the brand. “We want to ensure our customers feel connected to the product,” he said. With passion and vision, Chuene continues to honour his grandmother’s legacy while driving economic growth and culinary innovation in Limpopo.

Tags: ChuenespoortKhutšitšo ChueneMathibela VillageMayonnaiseQueen MosimaZebediela
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