The case of three men who were arrested for allegedly stealing weaves off the heads of women in Durban’s CBD has cast the spotlight on the flourishing hair products industry.
The suspects were recently caught by private security guards after being spotted allegedly engaging in the criminal act.
According to market research company Grandview, the local hair wigs and extensions market generated R1,8 billion in revenue in 2021 and was expected to reach at least R4 billion by 2030.
Salon owners and customers say the growing popularity of weaves has turned the once modest hair industry into a multi-million rand business opportunity.
Unice Mbambo, who owns Thomas’s Touch Beauty Bar in Rustenburg, said the demand for quality weaves has more than doubled over the past five years.
“Weaves are no longer seen as a special occasion look. Most of my clients wear weaves daily; they want a natural look with minimal maintenance, and good-quality hair delivers just that,” said Mbambo.
She noted that the rise of social media and the influencer culture has contributed to the trend.
“People want to look good all the time. Instagram, TikTok and Facebook have changed the way we see ourselves. Women are investing in their appearance and weaves give them confidence and versatility,” Mbambo said.
The businesswoman, who started as a mobile hairdresser, now employs six stylists and imports Peruvian, Brazilian and Mongolian hair to meet the demand. She also offers lay-by options and payment plans, acknowledging that while good hair is not cheap, the market is willing to spend.
Salon owner Thandi Mokoena from Durban’s Umlazi township said her business, Hair Culture Studio, now catered to a broad range of clients, from students to corporate professionals.
“We have had to expand our services; it is not just about installation anymore. We offer wig customisation, lace tinting, revamping and even hairline restoration treatments,” Mokoena said.
“What’s exciting is that the weave market has created other business opportunities, like hair vendors, stylists who specialise only in installations and suppliers of hair care products.”
Mokoena said that on average, clients spent between R1000 to R5000 on a single hairstyle, with premium weaves costing up to R8000 or more.
“It is a serious investment, but many women feel it’s worth it for quality and confidence,” she said.
From the customer side, the trend is more than fashion; it’s about identity and empowerment.
Sindiswa Mothibe, a finance officer at the Department of Justice from Pretoria, said weaves had transformed how she felt about herself.
“Wearing a weave makes me feel powerful and put-together. I can go from a boardroom meeting to a night out with the same hairstyle. It’s convenient and makes a statement. For me, it’s more than just hair, it’s part of my brand,” she said.
