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  • Business
    From R7 chilled water from a cooler box, entrepreneurs are turning summer heat into a thriving small business hustles.

    Enterprising street vendors turn water into profit

    Small businesses are still feeling the pinch despite recent economic growth, with many consumers sticking to essentials and delaying larger purchases

    SMEs cautious as GDP growth fails to translate into real gains

    Rising pump prices have added new pressure to small businesses that rely on daily transport.

    Fuel price shock forces SMEs to rethink survival strategies

    Siviwe Township Tours opens a window into community, creativity and resilience, giving visitors an authentic sense of place and identity.

    Social media tools give township tourism a boost

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    SMEs say cost pressures are increasing as price hikes become unavoidable. Photo: Facebook

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    Local processors say retailers are making more enquiries as import uncertainty grows.

    Poultry farmers get the jitters over US chicken imports

    Poultry SMEs gear up for December demand. Photo: Udemy

    Small scale poultry farmers brace for high festive season demand

    JSE initiative set to unlock funding channels for Limpopo SMEs

    Import dependent SMEs hope RMB payments will reduce delays and exchange rate losses.

    RMB payments set to improve import trade for SMEs

  • Agriculture
    Local processors say retailers are making more enquiries as import uncertainty grows.

    Poultry farmers get the jitters over US chicken imports

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    Small scale poultry farmers brace for high festive season demand

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    SMEs in the agriculture sector say they are eager to grow their presence in global markets, but producers say they continue to face steep financial and technical barriers that make export participation difficult. Photo. Lucas Ledwaba\Mukurukuru Media

    Small scale farmers face steep barriers in export market

    Mangoe farmers in Limpopo are cashing in on the high demand from the booming atchaar industry. Photo. Facebook

    Mango season drives atchaar trade in Limpopo

    Small scale grain producers are set to benefit from a R23million government cash injection. Photo. CSPI

    R23m cash injection set to boost small-scale grain producers

    Small-scale farmers say limited access to major fresh-produce markets continues to restrict their growth.

    Small farmers struggle to crack the big fresh-produce markets

  • Innovation
    Import dependent SMEs hope RMB payments will reduce delays and exchange rate losses.

    RMB payments set to improve import trade for SMEs

    South Africa’s tourism sector is positioning itself for a more tech-driven future following the launch of a Smart Tourism Visitor Information Centre (VIC) at OR Tambo International Airport.

    ORT airport digital centre gives SMEs exposure

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    SMEs look to score from Tshwane’s free digital marketing course

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    Shesha energy drink refreshes canegrowers’ hopes

    Global information services company Experian is using artificial intelligence (AI) to help scores of South Africans who have lived and worked outside the formal banking system into the network. Photo. Lucas Ledwaba\Mukurukuru Media

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    The Faraday Taxi Association has introduced a cashless VIP card to help commuters save time

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    Andile Ngcaba, chairman of Solcon Capital.

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    Small businesses are still feeling the pinch despite recent economic growth, with many consumers sticking to essentials and delaying larger purchases

    SMEs cautious as GDP growth fails to translate into real gains

    SMEs say cost pressures are increasing as price hikes become unavoidable. Photo: Facebook

    SMEs brace for tough 2026 amid rising costs

    Import dependent SMEs hope RMB payments will reduce delays and exchange rate losses.

    RMB payments set to improve import trade for SMEs

    Experts agree that global commitments made at the G20 Leaders’ Summit could unlock significant benefits for small businesses

    G20 Summit could unlock significant benefits for SMEs

    The United Kingdom has announced a series of new partnerships and investments aimed at helping small businesses grow, creating jobs, and supporting digital innovation in South Africa.

    UK partnerships to boost SA small businesses

    From left to right: Charles Wyeth, HEINEKEN Beverages; Vignesh Subramani, Absa CIB; Jordi Borrut, HEINEKEN Beverages; Sade Morgan, HEINEKEN Global; Joanna Price, HEINEKEN Global; Stephen Seaka, Absa CIB; Jan de Kock, Absa CIB

    Black-owned SMEs to gain from Absa and Heineken R1.2 billion fund

    African Bank is rolling out a new system to help small suppliers to manage cash flow

    Bank’s new system to help small suppliers manage cash flow

    Minister of Finance Enoch Godongwana delivering his mid term budget. Photo. GCIS

    Medium term budget gives SMEs hope

    The MTBS could unlock opportunities in the tourism sector. Photo: Lucas Ledwaba\Mukurukuru Media

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    Small business owners say the latest annual report by the Department of Small Business Development under Minister Stella Ndabeni-Abrahams has given them hope

    Annual report shows state funding for entrepreneurs is improving

  • Tourism
    South African and Mozambican flags fly together, reflecting the countries’ renewed commitment to deeper tourism cooperation and regional growth.

    SA – Moz tourism deal to unlock opportunities for SMEs

    Siviwe Township Tours opens a window into community, creativity and resilience, giving visitors an authentic sense of place and identity.

    Social media tools give township tourism a boost

    South Africa’s tourism sector is positioning itself for a more tech-driven future following the launch of a Smart Tourism Visitor Information Centre (VIC) at OR Tambo International Airport.

    ORT airport digital centre gives SMEs exposure

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    Tourism SMEs across South Africa gearing up for festive season. Photo. www.sowetotowers.co.za

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    Medical tourism is on the rise in South Africa.

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    Siviwe Township Tours opens a window into community, creativity and resilience, giving visitors an authentic sense of place and identity.

    Social media tools give township tourism a boost

    Cash flow survival tactics every entrepreneur should know

    On a picturesque farm in Fochville in western Gauteng, André Badenhorst the owner of Animal Farm is taking steps to implement the Protection of Personal Information Act (POPIA). Photo. Animal Farm

    How one farmer applies the POPI Act to protect customer data

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    Meet the AI tools changing the game for SMEs

    South Africa's 2025 tax season is proving to be a major stress-test for small businesses

    How new businesses can avoid tax penalties

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How perseverance grew Jay Jay Farm

by Noko Mashilo
April 10, 2025
in Agriculture
Reading Time: 4 mins read
A A
Jay Jay farm produces maize

Jay Jay farm produces maize

In the heart of Bazayi Village in Mthatha in the Eastern Cape, a 35-year-old maize farmer stands out as a symbol of perseverance.

Siphe Joyi recently received R1.4 million in funding from the Eastern Cape Development Corporation (ECDC) to further help its operations.

As the co-founder of Jay Jay Farm, Joyi embarked on his farming journey on five hectares of land, producing a modest five tons of maize.

His early efforts were tested by a severe storm that could have shattered his dreams, but he refused to give up.

Together with his co-partner, Mzimasi Jalisa, 31, they pressed on and steadily expanded their operations, overcoming challenges and embracing new opportunities.

Today, Jay Jay Farm spans 106 hectares and proudly produces over 420 tons of maize, making a meaningful impact on local agriculture and showcasing what is possible when passion meets perseverance.

The farm supplies various entities in the Eastern Cape. They include Ekhaya Milling in Ugie, Ovk in Elliot and Humansdorp Co-op in Humansdorp, which produce animal feel and mealie meal. They also supply several supermarkets and retail stores.

Joyi told Vutivi News that he started farming in 2014 and later met Jalisa, with whom he runs Jay Jay Farm and Misty Mount Farm with a total size of 439 hectares.

“In 2017, we tried planting maize, and we did not do well. Out of the five hectares we planted, we harvested only 99 bags, which is equivalent to five tons,” said Joyi.

The following year, they received R50,000 in funding from the National Youth Development Agency, and a further R30,000 in funding from the Eastern Cape Rural Development Agency.

“We used the funding to expand the maize production and the yield was very good,” said Joyi.

In the same year, they applied for funding from Isqalo Youth Fund.

“However, it took us two years to receive the funds. In those two years, we were troubled by heavy storms that wiped out all the yields we had. We lost 520000 seeds per hectare on 13 hectares of land. By the grace of the awesome God, in 2021, Isqalo funded us and we were able to start from scratch. We bought a tractor and a boom spray,” he said.

Joyi also said they were also under a smart programme run by Ukhanyo Farmer Development in conjunction with manufacturing company John Deere that supported maize producers.

“The programme picked potential maize farmers and they gave us a tractor, planter disc and plough,” said Joyi.

He said they chose maize because it was good crop to produce in the area.

“It is also important for food security, particularly as a staple food for millions of people. It is also a major ingredient in livestock and poultry feed. Our ploughing window period is 15 October until 20 December and we harvest during July and August,” said Joyi.

The farm pays some community members who are part-owners of the land a fee per hectare.

“We also hire people from the community to protect the farm. When it is harvest time, they are also allowed to harvest. Their livestock is also allowed to graze after harvesting and we have created over 100 employment [opportunities for] the villagers,” said Joyi who is also transferring skills to other farmers in their neighbourhood.

He said the recent funding from the ECDC would help with the development of a new storage shed.

“Our small shed could not accommodate all the harvested maize, leading to post harvest losses due to rain and pests. If the shed cannot hold everything, farmers may need to transport maize multiple times to alternative storage and that increases labour and time costs. We are thankful for the funding and it came at the right time,” said Joyi.

Tags: Jay Jay FarmSMMEs and landSMMEs and maize
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Noko Mashilo

Noko Mashilo

Noko Mashilo has been a photojournalist for over two decades, and has worked for a number of publications on a variety of beats, including news, entertainment, and human-interest features.

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