In this episode, our guest Makavu Tshivhula takes us through how he started his candle business after identifying a gap in the market. Other only candlemakers only offered six or so colours and he decided to start his own business making candles with over 30 colours.
He did not just want to make candles for the purposes of combating load shedding but he intentionally started this business to help people with using candles for prayer and educates us that different colours of candles mean different things when praying. Makavu also then takes us through his journey of using influencers to market his business and how he managed to utilise influencers.
In this episode
01:13 – The Spark Behind The Light Candles: Transitioning from Psychology to Candle Making
03:16 – Identifying the Gap: Venturing into Spiritual & Colored Candles
05:22 – Marketing on Social Media & Partnering with Influencers
10:12 – Securing Funding, Investors, and Scaling Up
16:13 – Establishing the Soweto Retail Shop and Catering to Older Demographics
18:45 – Retail Strategy: Competing with Industry Giants through Distribution
22:56 – Building a Team & Transitioning from Technician to Entrepreneur
27:54 – Brand Impact, Customer Testimonials, and Google Reviews
29:50 – Advice for Young Entrepreneurs
Podcast: Play in new window | Download (Duration: 31:06 — 44.5MB)
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