What began as a personal passion for self-care has blossomed into one of Limpopo’s rising beauty brands — now officially available on Takealot.
Ebrey Cosmetics is a brand under c, which is owned by entrepreneur Clementine Phahlamohlaka. She is determined to bring natural, locally sourced skincare to a wider audience.
“I got into Takealot through Innovation Hub that gathered SMMEs and introduced the platform to us,” said Phahlamohlaka told Vutivi News.
The brand, named in honour of her mother, Ebrey, is more than just a business.
“I’ve always loved skincare. Growing up in a family of businesspeople I knew I wanted to build something of my own that reflects me,” she shared.
Ebrey Cosmetics features body and bathing products made from organic ingredients sourced from farmers in Limpopo. The products are infused with fruit flavours like coconut, pineapple, mango, bergamot and cherry — formulated for both men and women.
The cold-pressed soaps blend ingredients like charcoal, turmeric and sea moss. They are designed to help with common skin concerns such as hyperpigmentation, stretch marks and eczema.
“Most people don’t use the right products for their bodies. I wanted to change that with natural, gentle solutions for real problems,” Phahlamohlaka explained.
Lesedi Health Group has branches in Marble Hallin Limpopo and Pretoria. It currently employs four people.
In an effort to grow the business, Phahlamohlaka is in the process of applying for government funding.
“I haven’t got any funding from the government, but we’ve applied for the Sedfa (Small Enterprise Development and Finance Agency) funding that we’re currently busy with its paperwork,” she said.
Phahlamohlaka said that while Takealot has operating fees, they were manageable and only deducted once sales were made.
“You only pay from your sales and operating costs — it’s fair, especially for small businesses,” she said.
To ensure the brand’s message reaches the right audience, it is also marketed through social media platforms, which helps build strategic campaigns across social media, pop-up events and exhibitions.
The brand has collaborated with Ephraim Mogale municipality, the Small Enterprise Development Agency and local development agencies to increase visibility.
Phahlamohlaka said the company was looking at setting up a pop-up kiosk and product testing at Menlyn Mall in Pretoria.
“I hope to see our brand stocked in Clicks, Makro and other major retailers within the next two years. A facial range will be launched in the next two months,” she said.
“This is just the beginning. We’re creating jobs, helping skin heal naturally and bringing Limpopo products to the national stage.”
Phahlamohlaka advises small businesses considering online sales through Takealot to go for it.
“Takealot offers visibility and credibility. It gives us access to customers nationwide — people who want reliable, natural skincare,” she said.
