At just 16, Bokgoni Nonyane is ready to export to global markets. Her business, Bokgoni’s Creations, designs and produces modern African jewellery, including handcrafted earrings, necklaces, and accessories that blend contemporary style with cultural expression.
“I want people to see that age doesn’t matter. You can make money through your ideas and your circumstances don’t define you,” Bokgoni said.
Bokgoni is one of 65 small and medium-sized enterprises (SMMEs) that recently graduated from the City of Johannesburg’s Export Development and Capacitation Programme, run in partnership with the Johannesburg Chamber of Commerce and Industry (JCCI). Since its launch, nearly 150 SMEs have benefited from training, mentorship, and guidance on accessing international markets.
The pieces, made from strings, wooden beads, and other materials, provide unique, stylish alternatives to mass-produced fashion accessories, appealing to customers who want both creative expression and a sense of African identity.
“The programme gave me the regulatory framework to secure an official exporter’s licence and formalise trade agreements,” Bokgoni said.
“It also inspired me to write a guide encouraging young people to explore entrepreneurship.”
Beyond her commercial success, Bokgoni has authored Bokgoni’s Entrepreneurial Guide, which shares her journey and offers practical advice for young people on starting and running a business. The book covers balancing school, family, and entrepreneurship, while providing strategies for participating in the global economy.
Councillor Nomoya Mnisi, MMC for Economic Development, said the initiative reflects the City’s commitment to building a resilient, globally competitive economy.
“Our partnership with the JCCI is evidence of our commitment to creating an enabling environment where our SMMEs can thrive through strategic partnerships and digitalisation,” she said.
Other graduates have seen tangible benefits. Bukisa Brands credited the programme for providing mentorship and business acumen to grow from a local venture into a brand with global potential. Lebogang Madumo of Timeless Décor Services said networking opportunities led to a manufacturing tender and an exhibition at SAITEX 2024.
The programme was not only a chance to gain technical knowledge but also an opportunity to build confidence for Bokgoni.
“Being in the room with big people contributed towards the building of my confidence,” she said.
Bokgoni’s journey demonstrates that with mentorship, guidance, and determination, even a teenager can take her business from a local brand to the global stage.
“I want people to see that age doesn’t matter. You can make money through your ideas and your circumstances don’t define you,” Bokgoni said.
Azwi@vutivibusiness.co.za
