By Noko Mashilo
Lesotho’s stunning landscapes, from its majestic mountains to tranquil valleys, are matched by the warmth and hospitality of its people. Located near the taxi rank at Sefika Shopping Centre in Maseru, Milco which is a vibrant destination marked by black, white, and red branding, stands out. It is part of the Made in Lesotho Retail Cooperative, exclusively selling products crafted by the Basotho people.
Milco CEO Rebonejoang Leoma told Vutivi News that Milco served as a hub for SMMEs in Lesotho. “We offer a consistent shopping experience with a diverse range of locally made products, from retail and groceries to pharmacy items and home improvements,” said Leoma, who emphasised that Milco was also supported by its members through monthly financial contributions.
Leoma said that Milco started because well-established international brands were dominating retail shelves in Lesotho. “This was the idea that came from the National University of Lesotho innovation hub which not only embraced it but also mobilised resources including mentorship, funding, and bringing Stanlib Lesotho on board,” explained Leoma. Milco was founded in 2020 and officially opened its doors to the public in October last year. It now boasts over 370 members, some of whom are shareholders, while others supply products. “In just three months we witnessed significant economic growth and healthy competition among Basotho entrepreneurs selling proudly local products,” Leoma remarked.
Milco operates under cooperative laws and regulations, with decisions made collectively. Regular member meetings ensure transparency and suppliers receive monthly earnings based on their sales. Despite challenges, Leoma said: “We have brought in service providers to assist with packaging and partnered with an independent orbital lab at the National University of Lesotho for product testing.”
To ensure sustainability, Milco offers training to suppliers through collaborations with government bodies and other organisations. “We are supported by the Basotho Enterprises Development Corporation, Lesotho National Development Cooperation, the Ministry of Trade and Industry, and the Stanlib Lesotho,” Leoma added.
Milco has significantly impacted local artisans like Tsooatsana Ntsoaole, the 37-year-old founder of Juju Couture, which creates handbags, earrings, and other accessories. “Milco has helped me advertise and market my crafts through their in-house magazine and the monthly Basotho Enterprise Development Corporation event,” Ntsoaole shared. Mabahlakoana Leche, 40, of Mobile Farms, which produces peanut butter, also praised Milco’s support. “Every Friday, different products are promoted, increasing my brand awareness, interest, and sales. Local is indeed lekker,” said Leche.
