Amid rising unemployment and limited opportunities for women over 35, a recent bead-making workshop in Pietermaritzburg offered participants a timely pathway into the creative economy.
In South Africa, the unemployment rate for women stands at around 36%, with nearly 47% economically inactive, highlighting the urgent need for alternative income opportunities.
With the creative economy accounting for approximately 6% of all jobs nationally and KZN itself representing nearly 18% of that employment base, women in Pietermaritzburg are tapping into a significant local employment source at a moment when traditional job opportunities are shrinking.
The workshop, facilitated by Durban-based entrepreneur Nosisa Kakana of YOYISA NT Pty (Ltd), was designed not only to teach bead-making techniques but also to instil an entrepreneurial mindset.
“These bead classes will encourage women to start their own businesses,” Kakana told Vutivi Business News. “In class, we do not just learn how to make beads, but we also share tips on turning the skills you have into a business.”
To ensure participants could continue learning and supporting each other after the workshop, Kakana created a WhatsApp group where they could share progress, exchange information about market opportunities, and collaborate on projects.
She noted that the local market holds significant potential for bead-making entrepreneurs, particularly for those who team up with fashion designers, retailers, and other creative businesses.
Participants said the training enhanced both technical skills and business knowledge. Slindile Moloi from Imbali Unit BB highlighted that learning to design with smaller beads and create marketable patterns was the most valuable aspect of the training.
“With these skills, I can now create unique, high-quality pieces that stand out in the market,” Moloi said. “The business strategies learnt will help me attract customers and build a brand that people can trust.”
Entrepreneur Gugu Makhathini said the workshop was about more than just beadwork.
“Our facilitator was amazing, humble, and understanding. The training helped me believe in myself,” she said. “I love making beads, especially earrings, and I will continue as I start my own business.”
Access to resources such as bead sets, mentorship, and guidance on business registration would further help participants gain recognition within their communities and from the local municipality.
The workshop demonstrates how targeted skills development can empower women to enter the creative economy, build sustainable businesses, and generate income at a time when traditional employment opportunities are limited.
By combining craft skills with entrepreneurial guidance, initiatives like this not only nurture talent but also promote financial independence and community resilience.
nosihle@vutivibusiness.co.za
