By Noko Mashilo
For nearly four decades, Mabahlakoana Leche never ventured into the world of peanut butter. It was a taste she avoided entirely. Today, however, she stands as a remarkable example of transformation. Not only has Leche embraced the creamy spread she once overlooked, but she now proudly produces it for her community.
“I had never eaten peanut butter until last year when I became a producer. My late mother would be astonished to see that peanut butter is now my go-to spread. She’d be amazed at how her daughter went from avoiding it for nearly four decades to making it a staple, not just in my diet, but for my community as well,” she told Vutivi News.
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Leche owns Mobile Farms in Ha-Makhoathi village in Maseru, Lesotho. Her brand, Kay-Goodies, is now available in supermarkets and shops around Maseru, selling in 600g bottles for R55 and 400g bottles for R40. Describing the peanut butter as a rich, creamy indulgence, Leche said: “I can’t have my oats or soft porridge without it. I enjoy it that way. it’s packed with protein and healthy fats.”
She sources her peanuts from South Africa to ensure quality. When it comes to marketing, Leche favours a personal approach. “My social media presence could be stronger, but door-to-door marketing has been very effective. I also receive support from Made in Lesotho Retail Cooperative (Milco) in Maseru, which stocks Kay-Goodies and featured me in their magazine,” she said.
Leseli Mahao, a 50-year-old from Seapoint Village, shared how the peanut butter has helped him avoid the heartburn he usually experiences with other brands. “Whatever she’s doing, she should keep it that way. It’s perfect for me,” he remarked. Another customer, Felleng Mali, 40, noted that some peanut butter “fight the bread as if it’s an opponent”. She praised Leche’s product for its smooth texture, which she said evoked childhood memories.
Leche’s ultimate dream is to establish a peanut butter firm that supplies Lesotho, South Africa and eventually the entire African continent. Her advice for aspiring peanut butter entrepreneurs? “It’s a straightforward business, but patience is key as growth doesn’t happen overnight. There are many ups and downs,” shared Leche, who currently employs three part-time staff members.
