Business experts advise that preparation is critical for SMEs that want to benefit from increased consumer activity during the Easter weekend in anticipation of higher consumer spending during that period.
Business Partners Limited warns that many small businesses lose potential revenue during peak periods due to poor planning, stock shortages and long waiting times.
Standard Bank merchant data shows that transaction volumes are growing, and businesses in transport, food, retail, hospitality, and entertainment are readying themselves to meet the increased demand.
According to Standard Bank merchant data, the 2025 Easter period saw an 11% increase in transaction values and a 10% rise in transaction volumes compared to 2023. This shows that consumer spending continues to grow during the holiday period, even as households face ongoing economic pressures.
Gauteng recorded the highest turnover, followed by the Western Cape and KwaZulu-Natal, highlighting the key role major economic hubs play in driving business activity during holidays.
Regional Investment Manager for Business Partners Limited, Friedrich Meisenholl, said SMEs should analyse previous sales trends and prepare stock and staff in advance to avoid operational challenges during busy periods.
“Peak trading periods like Easter should be approached strategically. Businesses that plan ahead, manage stock properly and ensure adequate staffing are more likely to benefit from increased customer traffic,” he said.
He added that food businesses can improve efficiency by preparing high-demand items in advance, while retailers should ensure popular products are well stocked before the long weekend begins. SMEs are also encouraged to hire temporary workers and train staff to handle multiple roles during busy periods to improve productivity and customer service.
SMEs prepare for the Easter demand surge
“Friday and Saturday are always our busiest days, but during Easter we see even more customers. We are making sure we have enough stock, extra staff on hand, and a smooth service plan to handle the crowds,” said Themba Mabasa, manager at Lethabong Busy Corner tarven in Pretoria West. He expects the long weekend to bring a significant boost in revenue.
In Pretoria North, transport business owner Colbert Mabunda, who operates a shuttle service transporting students and residents between universities and their homes, said the Easter period is one of the busiest times for his business.
“During Easter, many students travel home and families visit relatives, so transport demand increases. I make sure that bookings are done in advance and that the vehicles are ready for long-distance trips,” he said.
Thabiso Raselaya, owner of PT Tasty Treats, is preparing for increased demand for baked goods such as muffins, scones, cinnamon rolls, and biscuits as families gather over the long weekend.
“Easter is a busy period because families gather and buy baked goods in bulk. We are increasing production and taking orders in advance to make sure we meet demand,” Raselaya said.
“Holiday periods like Easter help us increase sales and bring in new customers. It’s an important time for small businesses to make extra income.”
Digital payments and changing consumer behaviour
The Easter trading period also reflects changing consumer behaviour, particularly the growing use of digital payments and convenience-based services such as delivery and transport. This shift creates opportunities for SMEs that are able to adopt digital tools and improve operational efficiency.
Norman Nyawo, Head of Merchant Solutions at Business and Commercial Banking South Africa, Standard Bank Group, said businesses able to respond to changing consumer behaviour are more likely to perform well during high-traffic periods.
Digital payment systems, mobile point-of-sale devices and online booking platforms can help SMEs reduce long queues, improve customer experience and process more transactions during busy periods. Merchant data shows that grocery stores, restaurants and fuel stations are among the top-performing sectors during Easter, with spending usually peaking just before the long weekend.
Industry experts advise that businesses that plan ahead, adopt digital tools, manage staff effectively and maintain good customer service are more likely to benefit from the Easter trading period. For many SMEs, Easter is not just a holiday period, but a key trading opportunity that can significantly boost revenue and business growth.
