Entrepreneurs in neighbouring Eswatini believe the commitments made at the recent G20 Tourism Ministers’ Meeting in Mpumalanga could open new opportunities for tourism SMEs in Southern Africa.
The meeting, which concluded with the adoption of the Mpumalanga Declaration,
prioritised digital innovation, improved access to financing, better air connectivity,
and building resilience for sustainable growth.
Minister of Tourism Patricia de Lille said the gathering was about positioning tourism as
a driver of inclusive development. “Tourism can be transformative when it uplifts
communities, promotes equality, and embraces sustainability,” she said.
“South Africa is proud to host this G20 Tourism Ministers’ Meeting under the banner
of Solidarity, Equality and Sustainability.”
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UN Tourism Secretary-General Zurab Pololikashvili stressed the importance of
support for smaller businesses.
“The G20’s mission is to make tourism investment not only abundant, but also inclusive, resilient, and sustainable. It means empowering MSMEs by improving access to finance and reducing credit
gaps, supporting women and youth, and financing climate-resilient infrastructure,” he
said.
Thandeka Dlamini, sales and marketing manager at Tikiyo Leisure and Resorts
in Eswatini the shift to digital tools is a vital step for the hospitality sector.
“It is vital for the hotel industry to adapt to the use of digital tools such as online bookings,” she
explained. Businesses with their own online booking systems increase revenue without paying
commissions. Opening your business to Online Travel Agencies also helps reach a
larger audience, as many guests book establishments listed by trusted OTAs,” said Dlamini.
She added that financing for eco-friendly solutions would give businesses in the
sector a competitive edge. “Guests now pay attention to eco-friendly establishments.
Financing or investment towards achieving that would be highly appreciated, for
example, solar systems and water recycling.”
Visa restrictions and poor air links remain a challenge. Most tourists who visit
Eswatini usually combine their itinerary with South Africa. However, not all countries
that are visa-exempt in South Africa are also visa-exempt in Eswatini, and this is
sometimes a challenge.
“If we were to align with South Africa, we would attract a lot of tourists, Dlamini said.
Tobie Motsa, hotel manager at Mountain View International Hotel in Eswatini, said
access to affordable financing remains one of the biggest obstacles for small
businesses.
“The biggest challenge for many SMMEs is access to tailored, affordable financing.
Flexible funding options, such as small loans, grants, or investor partnerships that
understand the seasonal nature of tourism, would allow us to upgrade facilities,
digitalise operations, and invest in staff training,” Motsa said.
On digital adoption, Motsa said online platforms build trust with international visitors.
“Online bookings and payments give international guests confidence to confirm in
advance, while reducing cancellations and improving cash flow. Affordable digital
marketing tools also help us reach new global audiences and showcase authentic
African experiences.”
Both entrepreneurs said they are optimistic about the G20 2025 Summit being
hosted in South Africa. Dlamini noted it would boost recognition and spill over into
neighbouring markets.
Motsa described it as “an opportunity to showcase how African SMMEs are driving
innovation, cultural exchange, and sustainable tourism.”
nosihle@vutivibusiness.co.za
