The Gauteng Enterprise Propeller (GEP) set Nozipho Sithetho on a path to success in the SME sector when it awarded her a R35 000 grant.
She used the funds to buy essentials such as a fridge, laptop, raw materials and packaging. A second grant, also of R35 000, helped her purchase a gazebo, tables, chairs and branded banners for market stalls.
Sithetho’s determination has now paid off. She has managed to be placed third in the Gauteng Provincial Government and Standard Bank Township Business Development Programme (South of Gauteng) and fourth in SEDFA’s Business Development Programme in recent years.
Her company, NYS Chillies Relish, now supplies three shisa nyamas in Sebokeng and has secured retail space at a local service station, with plans to expand further.
Sithetho hopes to start farming her own chillies and ingredients to reduce costs and ensure quality from farm to jar.
How it all started
When the COVID 19 lockdown brought the country to a standstill in 2021, many South Africans struggled to make ends meet.
For Sebokeng entrepreneur Sithetho (38), the difficult period sparked an unexpected opportunity that led to the creation of NYS Chillies Relish, a fast growing local condiment brand.
Sithetho, who previously worked as a bond originator, has always loved spicy food. With only essential shopping allowed at the time, she began experimenting at home using chillies from her family’s four small trees.
After drying them, she tried making a relish. Her partner enjoyed the first batch and encouraged her to sell it.
With just R300, she registered NTNS Trading and began producing NYS Chilli Relish, selling at local markets and online, slowly building a loyal customer base.
Government support
In 2022, Sithetho approached the Innovation Hub’s eKasi Labs in Sebokeng for guidance.
“I told them [about my work and] asked for help perfecting my prototype,” Sithetho explained. The programme helped her improve her product, packaging and branding.
The Innovation Hub connected her to Small enterprise Development and Finance Agency (SEDFA) which assisted with marketing, a food handling certificate and enhanced packaging.
Her product moved from basic achaar style containers to premium 250 ml glass jars, helping preserve freshness and improving shelf appeal. She also secured a trademark for her business. – https://www.vukuzenzele.gov.za/
How to start your business with SEDFA
- Initial Assessment: Visit a SEDA/SEDFA branch in your district for a free business assessment and to ensure your business idea is viable.
- Business Registration & Compliance: Register your company with CIPC and ensure you are tax-compliant with SARS.
- Prepare Documentation: Gather necessary documents: certified ID documents of directors, a detailed business plan, a project execution plan, 6 months of bank statements, and a proof of address.
- Apply Online: Register on the SEDFA Portal to select the product you wish to apply for, such as the Asset Assist Program.
- Submit Quotes: Provide three comparable,, CSD-registered supplier quotations for any equipment or machinery requested.
- Post-Investment Support: Once approved, SEDFA provides on-going monitoring and mentorship to support business growth.
Eligibility Requirements:
- Ownership: 100% South African-owned with valid ID documents.
- Structure: Sole proprietors or private companies.
- Location: Businesses must operate within South Africa.
- Compliance: Valid CIPC and SARS tax clearance certificates.
