By Noko Mashilo
Nobesuthu Ndlovu is a dynamic leader at the forefront of South Africa’s fintech landscape. She leads Old Mutual SMEgo — a platform dedicated to empowering SMMEs with the financial tools necessary for sustainable growth.
Ndlovu plays a pivotal role in bridging the gap between financial institutions and SMMEs, ensuring that entrepreneurs have access to funding, business management solutions and strategic support.
Under her leadership, SMEgo is more than just a fintech service; it is a catalyst for economic development, enabling businesses to thrive in an increasingly digital and competitive marketplace.
Speaking to Vutivi News, Ndlovu explained that SMEgo was inspired by business owners struggling to find centralised, reliable support — particularly regarding funding options, business operations and compliance.
“The platform was created to bridge this gap by offering a single, user-friendly solution where entrepreneurs can swiftly access the resources they need to succeed,” she said.
She further highlighted SMEgo’s holistic approach, which integrated financial services, practical business tools and educational resources.
“We have cultivated a strong community-driven element, ensuring that SMEs can network, share experiences and learn from one another. This combination of financial and community support makes SMEgo unique in the market,” Ndlovu said.
SMEgo offers a variety of funding solutions, including business loans, personal loans, asset finance and purchase order financing.
“By submitting a single application, business owners can reach up to 16 different funders, saving time and increasing their chances of securing funding. Once approved, funds are typically made available within three days,” she said.
“Through SMEgo, users gain access to financial resources, including links to funding and loan options, mentorship from seasoned industry experts and networking opportunities via our digital community and events.”
When asked how the platform assisted business owners in accessing funding or capital, she emphasised that Old Mutual was one of South Africa’s most trusted financial services institutions.
“We leverage our expertise and work with various funding partners to provide tailored financing options based on each SMME’s unique needs. Business owners can submit applications detailing their requirements and be matched with suitable funding avenues,” she explained.
Ndlovu shared some of SMEgo’s success stories. Obama Tombstones and Stone Top Manufacturers significantly improved their operations using the platform’s financial management and HR tools.
“By integrating these tools, they enhanced their operational efficiency and successfully expanded their market presence. Additionally, several start-ups have modernised their payment processes through our pay solution, making transactions faster and more secure,” she said.
Ndlovu is adamant that Old Mutual SMEgo is designed for inclusivity, ensuring that businesses across South Africa, from start-ups to growing enterprises in both rural and urban areas, can benefit.
“The platform is mobile-optimised, enabling entrepreneurs in remote locations to access its full range of services, thus breaking down geographical barriers and fostering economic inclusivity throughout the country,” she said.
Ndlovu takes pride in the support SMEgo has provided to previously disadvantaged entrepreneurs and women-led businesses.
“We offer tailored resources, mentorship programmes and preferential access to financial tools designed to address the unique challenges faced by these groups.
“Through our marketplace, we have enabled these entrepreneurs to network extensively and gain visibility within broader business communities,” she said.
