By Noko Mashilo
Platforms such as the State of the Nation Address (SONA) offer significant exposure to local designers, including Rubicon Clothing, which is led by Hangwani Nengovhela, 24, and based in Bryanston, Johannesburg.
As a high-profile event covered by both national and international media, SONA serves as a stage where fashion and politics intersect, highlighting South African creativity and craftsmanship.
When government leaders wear locally designed outfits, it not only reflects African identity but also supports SMMEs in the fashion industry, creating new business opportunities and strengthening the local fashion economy.
Brands such as Rubicon dressed Minister in the Presidency, Khumbudzo Ntshavheni. This type of exposure can lead to increased recognition, new collaborations and greater support for South African designers.
Speaking to Vutivi News, Nengovhela shared that the minister’s SONA outfit was inspired by nature and its impact on the ecosystem.
“The natural landscape was fused with Rubicon’s signature style — timeless elegance. This infusion of natural elements with our rich heritage demonstrates that South Africans can meet international standards of craftsmanship without relying on imports,” said Nengovhela, the founder and head designer at Rubicon.
When asked how the opportunity to dress the minister arose, Nengovhela explained that she was longstanding Rubicon client who valued the brand’s product offering and seamless service.
“She has actively supported local designers, contributing to the sustainability of local jobs,” said Nengovhela, who was born in Sibasa, Limpopo.
Nengovhela highlighted the significance of this high-profile opportunity for her brand as an SMME in the fashion industry.
“This was a major opportunity as it helped position the brand further and opened new market access. Government and political leaders should prioritise wearing locally designed garments to support SMMEs. A commitment to buying local should be embedded in every politician, as it has the potential to drive job creation,” she said.
With 23 years of experience in the industry, Nengovhela offers advice to emerging SMMEs looking to break into high-profile spaces.
“Designing alone is not enough if your service does not meet expectations. To cater to high-profile clients, you must offer exceptional service. Your value proposition is key to attracting political and corporate figures,” she said.
Beyond the minister, Nengovhela has dressed a number of high-profile figures, including TV personality Basetsana Kumalo, former First Lady Graça Machel, American actress Lynn Whitfield, broadcaster Azania Mosaka and TV personality Zizo Tshwete.
