By Noko Mashilo
Sheldon Tatchell is a visionary entrepreneur who transformed a simple idea into a thriving business.
His journey began on Mahonie Street in Eldorado Park, south of Joburg, where he started cutting hair with just a clipper and a chair placed on the sidewalk.
“This is where I built a bonding relationship with my clients. I used a simple method. I carried a notebook and a pen on the street. I would write the name and conversation of each person I cut his or her hair, next visit, I will use my notes as a reference to our conversation,” he told Vutivi News.
Through hard work, dedication and a passion for grooming, he built Legends Barbershop, a brand now recognised as one of South Africa’s leading barbershop franchises.
Tatchell’s success story shows resilience and innovation, as he expanded his business into a household name, attracting celebrities and loyal customers alike.
His influence in the industry has now earned him the prestigious role of chairperson of the Franchise Association of South Africa (FASA), where he aims to uplift and empower local entrepreneurs in the franchising sector.
“The board saw it fit to be the chairperson, and I am ready to promote ethical franchising within our space across South Africa. I want to see SMMEs be able to develop themselves and take the opportunity of franchising. This is the only way to grow one’s business like I did with Legends Barbershop,” said Tatchell.
FASA is responsible for the roll-out of ethical franchising in South Africa.
Tatchell said that franchises played a big role in job creation.
“I am looking forward to working with the team and I am excited for the role that I will be playing for the next four years,” he said.
“I want it to be involved in major decisions regarding businesses. There are so many major franchise zones linked to FASA like main restaurants and four banks that are part of the association. We must make sure SMMEs are well supported, not only in funding but also in mentorship. This is where we will make a difference in our country,” said the chairperson.
Tatchell said the biggest opportunities and challenges facing the franchising industry in were a lack of knowledge and funding.
“If you do not know, you will not be able to apply knowledge. Funding plays a major role in any business trying to scale,” said Tatchell.
Tatchell said his strategy was to run more workshops in communities where SMMEs were based.
FASA would also help small businesses understand the legal system and why it was important to work closely with an accountant.
