By Noko Mashilo
Co Packers Studio, a leading soft drink manufacturer based in Lesotho, is embracing creativity and consumer engagement in an innovative way. The company is inviting local consumers to participate in naming one of its upcoming soft drinks, offering a 500 Maluti reward for the winning submission. Renowned for its refreshing beverages and commitment to quality, Co Packers Studio is focusing on connecting with the community by calling for a Sesotho name that aligns with the brand’s tradition of giving local names to its flavours. 
According to owner Bokang Matlosa, 34, from Roma in Maseru, the competition specifically sought a name for their Cola flavour. “We give our flavours Sesotho names to ensure our consumers can relate to the brand and feel a sense of ownership,” explained Matlosa. “Imagine the pride of seeing your chosen name on a product every time you open a fridge in a store. This initiative fosters a closer relationship with our customers, making them an integral part of our journey.” Since announcing the competition on Sunday, Co Packers Studio has already received two name suggestions. The competition closes on 20 December.
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Matlosa explained that her entrepreneurial journey was inspired by the reliance on imported beverages from South Africa. “We realised how much money was leaving the country and saw an opportunity to create something local that’s affordable for individuals and resellers. When a soft drink manufacturer announced its closure, my parents and I seized the chance to acquire the equipment and launch our own production line,” she shared. Despite the challenges of establishing a local brand, such as perceptions of quality and comparisons with established products, Matlosa remains determined. “There are many players in the market, and consumers naturally compare us to what they’re used to.
Building trust in a local product takes time,” she acknowledged. Her vision extends beyond her own success. Matlosa aspires to inspire other local entrepreneurs by creating opportunities for affordable business ventures. “We aim to build a company that provides employment and supports resellers, including street vendors and tuck shop owners,” she said. Matlosa also incorporates educational content on product packaging, aiming to promote and preserve the culture and traditions of the Sotho nation. Her advice to aspiring entrepreneurs is simple yet powerful: “Start small, even if you think big.”
