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    SMEs in the agriculture sector say they are eager to grow their presence in global markets, but producers say they continue to face steep financial and technical barriers that make export participation difficult. Photo. Lucas Ledwaba\Mukurukuru Media

    Small scale farmers face steep barriers in export market

    SMEs in Limpopo including those in construction are set to benefit from the province's budget. Photo. Lucas Ledwaba\Mukurukuru Media

    SMEs stand to gain as Limpopo tables R90.5bn budget plan

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    SA clean trade deal with EU opens new doors for SMEs

    On a picturesque farm in Fochville in western Gauteng, André Badenhorst the owner of Animal Farm is taking steps to implement the Protection of Personal Information Act (POPIA). Photo. Animal Farm

    How one farmer applies the POPI Act to protect customer data

    BMF President Mpho Motsei says the organisation’s policy shift aims to usher in deeper structural transformation.

    BMF policy shift aims to empower SME growth

    Experts agree that global commitments made at the G20 Leaders’ Summit could unlock significant benefits for small businesses

    G20 Summit could unlock significant benefits for SMEs

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    Small scale grain producers are set to benefit from a R23million government cash injection. Photo. CSPI

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    New provincial licensing bill to ease registration woes for SMEs

  • Agriculture
    SMEs in the agriculture sector say they are eager to grow their presence in global markets, but producers say they continue to face steep financial and technical barriers that make export participation difficult. Photo. Lucas Ledwaba\Mukurukuru Media

    Small scale farmers face steep barriers in export market

    Small scale grain producers are set to benefit from a R23million government cash injection. Photo. CSPI

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    Small farmers struggle to crack the big fresh-produce markets

    South African sugar industry calls for urgent government intervention.

    Cheap sugar imports stifle small scale farmers

    SA rooibos producer set to enter Chinese market

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    Small scale sheep farmers crack it in tough wool market

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  • Innovation
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    G20 Summit could unlock significant benefits for SMEs

    From left to right: Charles Wyeth, HEINEKEN Beverages; Vignesh Subramani, Absa CIB; Jordi Borrut, HEINEKEN Beverages; Sade Morgan, HEINEKEN Global; Joanna Price, HEINEKEN Global; Stephen Seaka, Absa CIB; Jan de Kock, Absa CIB

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    Minister of Finance Enoch Godongwana delivering his mid term budget. Photo. GCIS

    Medium term budget gives SMEs hope

    The MTBS could unlock opportunities in the tourism sector. Photo: Lucas Ledwaba\Mukurukuru Media

    SMEs cautiously optimistic on Godongwana budget

    Small business owners say the latest annual report by the Department of Small Business Development under Minister Stella Ndabeni-Abrahams has given them hope

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    Youth owned enterprises in Mpumalanga are benefitting through  funding by the Premier's Youth Development Fund.

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    Tourism SMEs gear up for a demanding festive season

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    Tomato fields at M.V. Zulu Farming

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    Visitors to the Singo Tented Camp enjoy the experience of spending a night in a tent under the towering baobab trees Photo: Lucas Ledwaba/Mukurukuru Media

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    Upgraded transport networks from expanded Gautrain and PRASA services to increased air connectivity are not only transforming the province’s mobility landscape but also driving tourism and small business development across provincial borders

    Gauteng transport networks boost inter province tourism

    Tourism Minister Patricia de Lille has welcomed the continued rebound in South Africa’s international arrivals, noting a 30.2% year-on-year increase in August 2025

    International arrivals on the up as tourism booms

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    Tourism entrepreneurs aim for global growth at WTM London

    Tourism destinations like the City of Cape Town could soon benefit from a proposed new online VISA application system.

    Digital visa system sparks optimism among tourism SMEs

  • Advertise
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    On a picturesque farm in Fochville in western Gauteng, André Badenhorst the owner of Animal Farm is taking steps to implement the Protection of Personal Information Act (POPIA). Photo. Animal Farm

    How one farmer applies the POPI Act to protect customer data

    South Africa's 2025 tax season is proving to be a major stress-test for small businesses

    How new businesses can avoid tax penalties

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Child safety company aims to protect children from kidnappings

by Moipone Malefane
August 31, 2023
in Innovation
Reading Time: 3 mins read
A A
Keletso Lekwakwe founder of PasswordKid

Keletso Lekwakwe founder of PasswordKid

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By: Keletso Mkhwanazi.

A top child safety company in Africa, PasswordKid, works to stop kidnappings and unlawful child pickups in daycare facilities and primary schools. The business believes that children should have the security of regularity and familiarity, and it offers cutting-edge child safety solutions. “Parents, teachers, and student transport drivers can use PasswordKid’s smartphone service to safely and effectively pick up their children from school. With the help of ingenious keys that let teachers know who will be picking up the kids, the technology successfully releases students from their classrooms,” said Keletso Lekwakwe, founder and manager of the company.

He told Vutivi News that the objective was to enable traceable conversations regarding the safety and well-being of children and to give everyone confidence in the safety of kids leaving school. Lekwakwe, who invented PasswordKid, was a football player growing up and observed that many parents who worked far from where their children were taught, would arrive late to pick them up. To deal with this problem, he decided to form a company, which started operating in 2020.

“Parents now have peace of mind going through a day without worrying about their child safety, and the machine being about change, it aims to decrease unemployment by hiring youth members to operate our machine inside the schools.” Currently, the company works in and around Tshwane, with campuses in Mamelodi, Eastlyn, and Ga-Rankuwa.

Due to a lack of funding and knowledge, the company’s major obstacles were developing the software on its own and changing the attitudes of parents and schools. “By June 2024, PasswordKid hopes to have at least 10,000 kids using their platform, while also hiring at least 10 kids and community members. The long-term objective is to enrol in each preschool and creche in the nation,” said Lekwakwe.

Furthermore, he added that in Eastlyn, the business now employed one female employee who primarily worked as a paid volunteer operating a PasswordKid station. “We cannot afford a minimum wage for now, but she’ll soon be permanently employed,” he said. Lekwakwe shared his company’s achievements with Vutivi News. “Our biggest should be our first win of the Uber Tech For Safety Summit & GAP Innovation Competition 2022 under the ICT category and the second being the winner of the Vodacom SME Thrive Summit,” he said. “Never stop being innovative, learn from Nokia & other businesses that went out of the market because of lack of innovation. The world is moving, move with it.”

Tags: Keletso LekwakwePasswordKid
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