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  • Business

    Township entrepreneur turns unused rooms into income

    Plastic collectors could benefit as demand for recycled materials grows. Photo: Sourced

    Plastic recycling push puts SMEs in new R4bn market

    Trade, Industry and Competition Minister Parks Tau says direct marketing must operate on the basis of consumer consent and respect.
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    Up to R75,000 in fines loom for Tshwane SMEs with tampered meters

    Trade, Industry and Competition Minister Parks Tau announced the launch of CIPC's upgraded Beneficial Ownership Disclosure Module, giving law enforcement real-time access to corporate ownership networks.

    CIPC opens company ownership trail to law enforcement

  • Agriculture
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    Can seaweed become SA’s next cattle-feed business?

    NSFAS savings and NYDA funding launch graduate’s agro-business

    Young farmer brigdes rural gap with mobile livestock care service

    Ostrich farmer on a quest to spread her wings globally

    Limpopo Premier Dr Phophi Ramathuba (right) has promised to upgrade facilities at the popular 24-hour Tshakhuma Fresh Produce Market. Photo. Office of the Premier

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    Village woman grows poultry business from backyard operation

    South African sugarcane growers are facing mounting pressure as local sugar sales fall sharply. Photo. SA Canegrowers

    Sugar imports continue to squeeze local growers

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Photo:X/dtic

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Photo: Supplied

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  • Finance

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Photo: Shell

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Photo: Supplied

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Photo: Reuters

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    Inflation eases to 4.3% giving SMEs breathing room on costs

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    Poor personal credit scores shutting SA SMEs out of funding

    World Bank loan faces test in easing SME pressures

  • Tourism
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    Parliament wants tourism expos to result in real SME deals

    Tourism businesses and industry stakeholders engage at the Mpumalanga Tourism Expo. The 2026 event, held at Riverside Mall in Mbombela, brought together exhibitors and buyers to create market-access and networking opportunities for tourism SMMEs.

    Mpumalanga expo links tourism SMMEs with new buyers

    Free State hospitality entrepreneur Puleng Mvimbi launched the Altissimo Guest House during Tourism Month

    Building a hospitality empire in the heart of the Free State

    Rising tourist numbers are being weighed against safety concerns linked to violent crime. Photo: Sourced

    Tourism SMEs threatened by spiralling crime

    Small and medium-sized enterprises (SMEs) are being urged to harness digital tools and artificial intelligence to unlock new markets. Photo. Department of Tourism

    Digital push puts tourism SMEs in line for bigger market share

    The opening of a new tourism route in the Themibisle Hani Local Municipality could boost craft traders. Photo. Lucas Ledwaba\Mukurukuru Media

    Thembisile Hani tourism route puts SMME revenue to the test

    Visitors explore Mpumalanga’s natural attractions during a safari experience. Parks Week is giving day visitors free access to selected provincial nature reserves, while local tourism businesses hope increased visitor traffic will translate into more customers and sales.

    Free Parks Week puts local tourism businesses in the spotlight

    How twin sisters built a thriving tourism adventure business

    FlySafair’s new programme aims to help tourism SMEs reach wider markets and grow. Photo: Sourced

    Tourism SMEs set to gain as FlySafair redirects business support

  • Advertise
  • Resources
    • All
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    • Township Policy & Government
    Trade, Industry and Competition Minister Parks Tau announced the launch of CIPC's upgraded Beneficial Ownership Disclosure Module, giving law enforcement real-time access to corporate ownership networks.

    CIPC opens company ownership trail to law enforcement

    R1bn fund targets SME expansion and 30 000 jobs creation

    As more businesses move online, a new challenge has emerged: standing out is easy, but staying memorable is proving harder
Photo. Nhlanhla Phillips\NEYEFOREYES

    How businesses can turn social media attention into actual sales

    Unathi Mpotulo's passion for beauty has turned into a business that has grown from a backroom salon into a thriving enterprise serving clients across Qumrha in the Eastern Cape. Photo. Facebook

    SEDFA support boosts Eastern Cape beauty entrepreneur

    Tips for starting a succesful landscaping and gardening business

    R2.3 billion a year illicit market squeezes beauty industry

    South African farmers brace for possible El Niño conditions as global forecasts warn of risks ahead of the 2026/27 season.

    Tips to prepare livestock for El Niño extreme heat

    FlySafair’s new programme aims to help tourism SMEs reach wider markets and grow. Photo: Sourced

    Tourism SMEs set to gain as FlySafair redirects business support

    Deputy Minister of Trade, Industry and Competition, Zuko Godlimpi has called on SMEs to collaborate.

    DTIC urges township entrepreneurs to pool purchasing power

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Platform helps students choose the right career

by Tebogo Mokwena
April 6, 2023
in Business
Reading Time: 2 mins read
A A
Emmanuel Omokhegbe who helps students with career guidiance

Emmanuel Omokhegbe who helps students with career guidiance

By: Tebogo Mokwena

Emmanuel Omokhegbe, who has an online platform to help pupil and students, decided to create the networking site because the high dropout rate at universities is often caused by poor career guidance. With his platform, A Student’s Dream, he aims not only to reduce the dropout rate but also to increase graduates’ chances of employability. It also helps with applying for financing and guiding students until the end of their tertiary education.

Omokhegbe said that the business, which is based in Randburg, was registered in 2021 and officially launched last year. With his team of 16 employees, Omokhegbe assists high school pupils to follow the proper path in applying for a course of their choice. Omokhegbe told Vutivi News that students dropped out of university because they did not study what they loved. He came about this realisation while studying at the Vaal University of Technology and engaging with fellow students.

The platform assists by first conducting a psychometric test using AI. The results are then used to analyse the applicant’s personality, strengths, weaknesses and what they like. The platform then helps with university applications and applying for bursaries. Once the student successfully starts university, the platform then provides continued support, which comes in the form of mentors, career guidance, and mental health practitioners who work for the company. Users pay a once-off fee for the psychometric test and the services, which currently stands at R1000.

However, Omokhegbe said that they were working on making it more affordable for the less fortunate students. He told Vutivi News that when he was in high school, he wanted to study medicine. “I told one of my teachers and he told me that I was not intelligent enough,” he said. “I found out later in my life that he also wanted to study medicine but did not know how to go about it. “I also struggled with getting information on how to do medicine, so I understand the need for information when it comes to applying for courses.”

Omokhegbe said that he wanted to elevate people from underprivileged backgrounds and assist them with their dream careers. “We also want to be the biggest funnel of undergraduates and graduates in Africa,” he said. “There is a great need for knowledge about career choices because if we equip young people with the right information, they will make more fulfilling career choices.”

Tags: A Student’s DreamEmmanuel OmokhegbeOmokhegbe and careers
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