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    Rural road upgrade set to boost farmers and SMEs

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    SA agric trade soaring despite US tarriffs

    Local agro-processing businesses will get an opportunity to trade with west African companies.

    SA small businesses gear up for trade in West Africa

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    Sugarcane farmers turn to drones to save jobs

    The launch of an avocado oil processing factory in a rural village.

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    Rural SMEs face dual threat as La Niña looms

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  • Tourism
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    International arrivals on the up as tourism booms

    Fumani Game Lodge in Limpopo wishes to represent South Africa at WTM London 2025, showcasing luxury accommodation and authentic bushveld experiences

    Tourism entrepreneurs aim for global growth at WTM London

    Tourism destinations like the City of Cape Town could soon benefit from a proposed new online VISA application system.

    Digital visa system sparks optimism among tourism SMEs

    Calvino’s Shuttle Services is gearing up for South Africa’s festive tourism rush, with an expanded fleet ready to safely transport travelers across Polokwane and beyond. (Image supplied by Calvino's Shuttle Services)

    Rise in scams threatens tourism SMEs ahead of festive rush

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    SA Tourism backs SMEs at Kenya showcase

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    Bridge connects global investors with local tourism providers

    The commitments made at the recent G20 Tourism Ministers’ Meeting in
Mpumalanga could open new opportunities for tourism SMMEs in Southern Africa,
according to entrepreneurs in neighbouring Eswatini.

    Eswatini tourism SMEs eye G20 opportunities

    South Africa's first-ever G20 Tourism Hackathon Challenge has put the spotlight on
how technology can transform the country's tourism landscape and, crucially, how it
could open new doors for small businesses in rural and underrepresented
communities

    Youth tourism tech innovations hold promise for small businesses

    Itumeleng Seleke, CEO and operations manager of Nomusa BNB (Pty) Ltd in
Richards Bay, said the government’s push on destination marketing offers a chance
to diversify offerings and attract more visitors.

    Tourism plan brings fresh hope for small businesses

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Kwaggafontein woman builds a nest egg for her family

by Moipone Malefane
April 25, 2024
in Agriculture
Reading Time: 3 mins read
A A
Egg farmer Lebogang Mashigo

Egg farmer Lebogang Mashigo

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By: Sizakele Nduli

Lebogang Mashigo from Kwaggafontein in Mpumalanga refused to let the high production costs associated with farming fresh eggs stop her from establishing her business. Instead, she chose to start off small by reselling eggs in 2019. A year later, she took a significant step by officially registering her business, Eggsellent by Lebo. It now includes a laying farm that produces quality eggs from 100% grain-fed Hy-Line Brown hens. “I needed to find a way to start small and build for the future. Producing is high maintenance and it is very expensive. I didn’t have the resources to venture into producing, but I was able to afford starting as a reseller,” Mashigo said.

She told Vutivi News that she found herself in a situation where she had to finance her venture while being unemployed. And at the time, the 33-year-old entrepreneur had to convince people in her community to believe in her product and brand because many of them supported large-scale enterprises. Before she established her poultry business, Mashigo ran the NuBreed Music Institute. It is a non-profit organisation that partners with professional musicians to teach children how to read and write music.

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But when she fell pregnant in 2018, she returned home because she needed support from her mother to help raise her child after being in Johannesburg for two years. What started out as a means to keep her busy after she fell into depression, ended up putting food on the table. “Eggsellent wasn’t a choice. Selling eggs was by chance, and when the opportunity presented itself, I went in with all the resources… I had,” the businesswoman said.

Despite only having four full-time employees, Mashigo intends to hire 10 more people once the construction of two poultry layer houses for 15,000 chickens each, is completed. She expects the construction to be completed around October. “I try to give back. Unfortunately, I don’t give people money. I try to transfer knowledge,” she said. “In 2020 I received a R50,000 business grant from the NYDA and other development training. In 2023 we secured the biggest funding which has helped to move us from a small player to a commercial laying farm. And all this was made possible by the department of agriculture in Mpumalanga.”

Since launching Eggsellent by Lebo, Mashigo has witnessed her business grow in leaps and bounds. Among the many successes, was securing a five-year contract for a government department. “You don’t have to always start as a farmer or producer. You can start as a reseller and build a market. While doing that, get a mentor or volunteer at a farm to learn the day-to-day operations and get training. You’ll need to be resilient and persistent to stay in the industry,” she said.

The company has two outlets in KwaMhlanga and outside Phola Mall in Kwaggafontein. It also supplies fresh eggs to boarding schools, individuals, and small businesses like bed and breakfasts, and kota shops in Mpumalanga. However, its primary focus now is on business-to-business sales.

Tags: EggsellentLebogang MashigoNuBreed Music Institute
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