By: Noko Mashilo
The founder of Juju Couture deserves high praise for her innovative approach to fashion. Upcycling designer Tsooatsana Ntsoaole, 37, breathes new life into discarded materials, transforming waste into stunning fashion accessories, including bags, earrings, belts, shoes, and hats. In an interview with Vutivi News, Ntsoaole shared insights into her latest collection of bags, which boasts distinctive and creative designs. “I offer a variety of backpacks suitable for travel, hiking, school, and everyday use. These bags feature multiple compartments, padded straps, and water-resistant material. They’re perfect for carrying clothes, toiletries, water bottles, and more,” she explained.
Ntsoaole emphasised that her bags were crafted from waste materials, expressing her hope to see every woman carrying one of her handmade creations, whether it was a tote, sling, shoulder, handheld, clutch, or backpack bag. “I also offer an array of men’s bags, including messenger, weekend, briefcase, cross-body and gym bags. Men no longer need to stuff their pockets with phones and wallets,” she added.
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Originally from Ha Sekepe village in Lesotho, Ntsoaole now resides in Northriding in Johannesburg. She frequently travels between South Africa and Lesotho to participate in events organised by the Basotho Enterprise Development Corporation (Bedco) and Made in Lesotho Retail Cooperative (Milco).
“These monthly events have opened doors for me, such as an invitation from the Australian Council for the Arts for a workshop and art training. I learned the importance of collaboration, which led to partnerships with Maluti Travel Shop, where I primarily sell travel bags, and Morija Arts and Crafts, located near the king’s palace in Lesotho,” she shared.
Her connection with Australia also facilitated a trip to China in July, where she served as a beadwork facilitator. “I taught them how to create beaded earrings and necklaces, and in return, they taught me how to craft traditional Chinese hats,” said Ntsoaole, who uses her art to manage stress and anxiety. Ntsoaole’s upcoming engagement will be in Swaziland on 26 October 2024, where she will participate in the annual Farmers Market hosted by Mbekezeli Dlamini.
She will be showcasing her upcycled creations, which cost between R50 to R1200. Since starting her business in 2022, Ntsoaole has travelled to the US, China, Kenya, Zambia, Zimbabwe and Malawi. She is also committed to social responsibility and teaches art to children. The businesswoman expressed her support for the recent signing of a Memorandum of Understanding (MOU) between South Africa’s Minister of Sports, Arts and Culture and the Minister of Basic Education. “This will foster a love for art from an early age and promote sustainability in art and fashion,” Ntsoaole said.
